Delhi,
3 June 2021: This World
Environment Day, National Geographic, with its Planet Possible initiative, is
encouraging people to live more sustainably by adopting small changes in their
daily lives. Taking forward the thought that the simplest of action can bring
about a huge difference in the planet we love, the initiative follows a series
of interesting fact-based and credible stories on the brand’s social media
platforms – Facebook and Instagram that have a combined reach of almost 10MN
followers.
The purpose of these shareable messages is to motivate all planet lovers
to rekindle their relationship with the world and environment we live in. With
messages ranging from one-bucket bath rule to avoiding single-use plastic to
air-dry freshly washed clothes – each of them focuses on informing people about
the difference an individual can make if he or she adopts these changes now and
control their actions to restore the planet.
In addition to this, National Geographic will also showcase its much-acclaimed
documentary, Expedition Everest to bring forth the message of Planet Possible on
the channel. Featuring under its ‘Spotlight’ programming, the one-hour special,
narrated by actor Tate Donovan captures trailblazing climate research that is
critical to understanding changes facing the mountain and its glaciers and
shines a light on the threats these changes pose to the communities that live
downstream.
On World Earth Day, April 22, National Geographic in India had introduced viewers to Planet Possible with an aim to inspire people of all ages to step outside their realities, ask questions, look closer, and forge a deeper understanding of the world and its place in it.
About
National Geographic Partners
National Geographic Partners LLC (NGP),
a joint venture between The Walt Disney Company and the National Geographic
Society, is committed to bringing the world premium science, adventure and
exploration content across an unrivalled portfolio of media assets. . NGP
returns 27% of the proceeds to the non-profit National Geographic Society to
fund work in the areas of science, exploration, conservation and education. In
India, National Geographic Channel and Nat Geo Wild are available across six
languages and have a wide-ranging mix of international shows which are made
local relevant and shows that are developed and created locally
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