Times Hollywood Network Yoga Day Campaign

FIT UP this International Yoga Day with Times Hollywood Network

~ The special initiative will bring a series of curated videos featuring Bollywood actor, Sarah Jane Dias, who will encourage viewers to follow her easy to do yoga asanas between movie breaks~

Mumbai, 21 June 2021: Celebrating International Yoga Day, Times Hollywood Network, Movies NOW, MNX, Romedy NOW and MN+ has announced FIT UP, a special initiative that will motivate viewers to stay fit & active while watching their favorite Hollywood movies. The Network has roped in Bollywood Actor and yoga expert, Sarah Jane Dias who will help viewers kickstart their fitness journey with fun, effective and easy to do yoga asanas presented through series of curated short videos which will play during the ad breaks between the 7 am to 7 pm movies across the channels. 

With Work from Home becoming the new normal, restrained physical activity has been a major challenge to people’s mental and physical health.  Starting this Yoga day, the 10-day long initiative will encourage viewers to perform 10 different yoga asanas including Tadasana, Uttanasana, Trikoaasana and Bhujangaasa, focussed to help relieve stress, anxiety and other common strains & sprains induced by the WFH environment.

Vivek Srivastava, President - Strategy and Business Head - News and English Entertainment Cluster, Times Network said, “The COVID-19 pandemic has impacted our lives and redefined how we work, our lifestyle choices and triggered a significant increase in time spent in front of the TV screens. As a premium network that houses the best-in-class English Entertainment channels, we are committed to initiatives that add more meaning to entertainment. FIT UP is our endeavor to inspire viewers to take charge of their wellbeing and break free from sedentary lifestyle while continuing with the daily dose of entertainment. “

Dialling up the engagement quotient across digital platforms, Movies NOW, MNX, Romedy NOW and MN+ social media handles will host a series of interactive activities, which will help viewers stay informed and take a step closer to choosing a healthier life. Through Fit-Up IG AR Filter, consumers can recreate a yoga pose within the outline provided. As a part of the launch on Yoga Day, the channels will run an Instagram reel challenge, #FitUpwithSarah, a contest through which consumers can replicate the yoga asana posted by Sarah Jane Dias.

About TIMES NETWORK:

TIMES NETWORK, a premium broadcast network is part of India’s largest media conglomerate, The Times Group. Times Network with its credo Now or Nothing takes the Centre stage of influencing the influencer, by delivering the most compelling and irreplaceable content to over 100 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class News, Hollywood and Bollywood brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW - India’s leading English Business News channel, MIRROR NOW - the channel that Fights for ‘You’ and channelizes its focus on issues that impact people’s lives; MOVIES NOW and MOVIES NOW HD – Home to Superheroes and India’s destination for Hollywood Blockbusters; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love. Laugh and Live; MNX and MNX HD – Hollywood’s wild child, Zoom - India’s leading entertainment destination and The Zoom Studios – original content creator that brings stories to life with relatable and compelling narratives.Timesnownews.com, the digital entity of the Network, has seamlessly adapted itself to serve the diverse nature and interests of the content-savvy internet audience.