Rising new-born population is
driving the growth of United States Baby Toys Market, in the forecast period.
According to TechSci report on, “United States Baby Toys Market By Product Type
(Electronic, Soft, Educational, Others) By Material Type (Cotton, Plastic,
Silicon, Foam) By Age (Infant (0-12 Months), Toddlers (1 year - 3 years),
Pre-Schoolers (3 years & Above)) By Sales Channel (Exclusive Store,
Hypermarket/ Supermarket, Retail Stores, Online, Others) By Region, Competition
Forecast & Opportunities, 2026”, United States baby toys market is expected to show
a robust growth with an impressive CAGR in the forecast period, 2022-2026. The
market growth can be attributed to rising demand of educational and development
toys for the better growth of babies and toddlers. Moreover, rising disposable
income among the young population is also effectively driving the growth of the
United States baby toys market in the upcoming five years. Also, a recent trend
approves that parents are more inclined to purchase and invest heavily in educational
toys for the cognitive development of the child. Furthermore, millennial
parents are actively concerned about child psychology and they adhere to the child
psychologists and their popularizers in magazines who provide us with lists of
time-tested products that aid in skill development of children. Also, the
increasing number of movies and television shows based on fictional characters
is anticipated to create a demand growth in the toys industry, thereby
supporting the growth of the United States baby toys market in the next five
years.
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The
United States baby toys market is segmented on the basis of product type,
material type, age, sales channel, regional distribution, and competitional
landscape. Based on material type, the market is further bifurcated into
cotton, plastic, silicon, and foam. Cotton toys are anticipated to hold the
largest revenue shares of the market and assert their dominance over the market
segment in the upcoming five years. The market growth can be attributed to the
demand of the cotton made toys i.e. soft toys mostly due to their safety with
the new born kids. New borns and toddlers have a tendency to chew or lick
anything they can get their hands on. Moreover, the teething process of child
requires them to chew onto something, thereby it becomes very necessary that
what ever toys kids play with they must be very safe.
Based
on age, the market is further segmented into age groups like, infant (0-12
months), toddlers (1 year - 3 years), preschoolers (3 years & above).
Infants ageing between 0 to 12 months are often given toys, although they
cannot play with toys on their own. Such young age babies are often given soft
toys that new parents buy to cheer up their children or some of the plastic toy
danglers that often makes kid friendly sounds. Toddlers are also often inclined
to soft toys and plastic or silicon made toys. These toys may include color
recognition, shape identifiers, etc. for the development of the child’s
intellect. Preschoolers are often given educational and intellectually
stimulating toys for their cognitive development.
Holding
the largest shares of the United States baby toys market, a partial list of
major market players includes, The Walt Disney Company, Hasbro, Inc., Mattel,
Inc., The LEGO Group, Funko Inc., Spin Master, among others. The leading market
players are actively utilizing advanced technologies to provide advance
techniques and value proposition to gain control over the revenue shares of the
market. International brands may form partnerships with the local manufacturers
and distributors for the expansion of their businesses in the country. Major
market players are using smartphone proliferation, nuclear households, and
humongous amount of targeted media content as major factors to advertise their
products and reach a wider consumer audience in the United States baby toys
market. Moreover, the inclusion of technological developments such as immersive
experiences of virtual and augmented reality will have a positive impact on the
market.
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“Distribution and sales channel of the baby toys in
United States is huge. Although exclusive stores are anticipated to hold the
large shares of the market segment, the baby toys are also available widely in
supermarket/ hypermarket. With multiple market players in the market, the
competition is rapidly increasing. New market players can use the sales channel
and use it for their benefit in the future market. Also, technological
advancement in providing the kids with safe, educational, and interesting toys
would satisfy the consumer demand as well as help the market players in
establishing themselves in the market,” said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“United States Baby Toys
Market By Product Type (Electronic, Soft, Educational, Others) By Material Type
(Cotton, Plastic, Silicon, Foam) By Age (Infant (0-12 Months), Toddlers (1 year
- 3 years), Pre-Schoolers (3 years & Above)) By Sales Channel (Exclusive
Store, Hypermarket/ Supermarket, Retail Stores, Online, Others) By Region,
Competition Forecast & Opportunities, 2026” has evaluated the future growth potential of United
States Baby Toys market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in United States Baby
Toys market.
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