Thursday 1 July 2021

Rebel Foods strengthens its product and technology team, hires eight leaders

01.07.2021, Mumbai: Rebel Foods, the World's largest internet restaurant platform, has onboarded senior leaders across eight key management positions to strengthen its product and technology teams. The leaders who joined the company are Uday Mahajan, Senior Vice President - Hardware Products; Anurag Sinha, Senior Vice President - Software Products; Shreyasi Roy, Vice President - Product Design, Arun Ajayan, Director - Product; Rajendra Kumar, Principal Architect - Technology; Bijay Rungta, Senior Engineering Manager – Technology; Amit Chatter, Senior Engineering Manager – Technology; Sarfaraz Memon, Senior Engineering Manager - Technology. The appointments echo the company's commitment to creating an extraordinary customer first experience as the new leaders will focus on building a world-class technology platform and strong direct-to-consumer products.

Speaking of the leaders Soumyadeep Barman, Co-founder and Chief Product Officer, Rebel Foods says, “Rebel Foods is a full stack technology company with an extensive focus on software and hardware products across the value chain, which makes it essential to have the best talent on board to produce some wonderful and revolutionary results. We are excited to onboard individuals with such diverse and illustrious backgrounds as it provides the right impetus in our journey. We look forward to scaling new heights in the food-tech and cloud kitchen space.” 

Adding to Barman’s thoughts Amit K Gupta, Chief Technology Officer, Rebel Foods says, “Technology is the backbone of our work. Having people who are not only talented but are also aligned with our ethos, are nothing short of an asset. Some of the people we have hired have done some great work in their previous stints and we look forward to further strengthening the advancement in technology.”

The new leaders’ team represents diverse backgrounds such as hardware, software, e-commerce etc. Uday Mahajan who has joined as Senior Vice President - Hardware Products brings two decades of experience with his last stint with Apple where he was responsible for building the camera for iPhone X.

Anurag Sinha, who joined as Senior Vice President Product, has previously been a part of the senior management team leading e-commerce giant Amazon where he was responsible for complete e-commerce product lifecycle.

Shreyasi Roy has joined as the Vice President for Product Design, was previously responsible for building and leading large teams at Deloitte Digital and spearheaded multiple projects across international and homegrown clients.

Similarly, Arun Ajayan, Bijay Rungta, Amit Chatter, Sarfaraz Menon, and Rajendra Kumar have led large product and technology charters at senior leadership positions at companies such as Make My Trip, Jabong, Microsoft, Rediff, and Goibibo respectively. Following the ‘People First’ culture, Rebel Foods introduced various employee care programs to support its employees and their families mentally and financially in uncertain times. The company continued expanding in presences in India and internationally during the pandemic without any employee lay-offs.

Rebel Foods operates 350+ kitchens across 7 countries globally and 45+ cities in India. The company has successfully built multiple INR 100-crore+ brands over the few years with multiple category-leading brands such as Behrouz Biryani and Ovenstory Pizza in India. Globally, the cloud kitchen space is witnessing momentum even before the pandemic hit, due to the inherent advantages of cost and scalability compared to brick-and-mortar restaurants. The past year has only accelerated the trend, with large parts of dine-in business shifting to delivery.

About Rebel Foods:

Rebel Foods, Sequoia-invested global parent to cloud kitchen brands Faasos, Behrouz Biryani, Mandarin Oak, The Good Bowl, Ovenstory, SLAY, Sweet Truth, Wendy’s and more, falls under the purview of Essential Services Maintenance Act where food delivery operators who have been encouraged by the Government of India to remain operational to ensure that basics such as food are never in short supply. With 350+ kitchens operational and delivering across India, South East Asia, the UK and UAE, of which ~320 are in India, Rebel Foods is able to deliver food across the nation even under the current circumstances. List of cities Rebel Foods is available in across the nation is Mumbai, Bangalore, Chennai, Delhi, Gurgaon, Noida, Jaipur, Kolkata, Pune, Hyderabad, Ahmedabad, Indore, Vadodara, Ghaziabad, Nagpur, Vizag, Lucknow, Surat, Vijayawada, Mohali, Pondicherry, Coimbatore, Chandigarh, Bhopal, Zirkapur, Faridabad, Mysore, Nashik, Vellore, Panchkula, Tirupur, Kochi, Kota, Tirupati and Amritsar. In the last few days, Rebel has made every effort to feed thousands of homeless migrant workers from Hyderabad to Delhi and more. 

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