INOX becomes the first cinema chain in India to get listed on India’s leading table reservation platform - EazyDiner.
EazyDiner members can avail a flat 15% discount across all INOX food counters and Café Unwind.
A exclusive 25% discount can be availed on reserving a table at any INSIGNIA properties across the country.
Mumbai, 29 August 2021: India’s
leading multiplex chain, INOX Leisure Ltd., today announced its partnership
with table reservation and food discovery platform, EazyDiner. This
collaboration will serve all multiplexes of INOX located across 69 cities and
also, include table reservation services at its multiplexes with INSIGNIA
lounges and across its F&B counters ordering services for EazyDiner
members. With this partnership, INOX becomes the first cinema chain in India to
get listed on EazyDiner and aims to offer a unique dining experience in cinemas
to food connoisseurs across India. Even if not watching a movie, guests can
walk in to enjoy a luxurious and irresistible dining experience without
even buying a movie ticket.
Effective
today, all EazyDiner members will be entitled to avail a flat 15% discount
across all INOX food and beverages counters offering a delicious range of
Nachos, Samosa, and Colas, besides an assortment of the eternal favourite
Popcorns. Members can also avail of this offer at INOX’s very own Café Unwind,
known for its specialties like brewed coffee, cold coffee and shakes, chef's
special sandwiches and burgers, gourmet fries and Nachos, and sumptuous Pizzas,
all prepared by expert Chefs and Baristas.
Making
the experience more rewarding and befitting, EazyDiner Prime members can enjoy an
exclusive 25% discount across all Insignia lounges across the country on reserving
a table via EazyDiner. Insignia is INOX’s in-cinema seven-star luxury dining
experience, specialized in gourmet cuisines ranging from Indian, local,
continental, oriental, Italian with a whole range of refreshing beverages.
Insignia makes for a perfect pairing of gastronomic pleasures with movies in
ultra-luxurious settings and INOX’s signature hospitality.
Commenting
on the association, Dinesh
Hariharan, Vice-President, Food & Beverages, INOX Leisure Ltd, “With
this collaboration with EazyDiner, we aim to invite the food connoisseurs of
our country to enjoy a unique dining experience in the awe-inspiring and
invigorating ambience of cinema lobbies and lounges. With our enormous menu, a
professional team of Chefs and F&B experts, great locations in the best
malls in the country, ability to turnaround orders in quick time, and a knack
for welcoming our guests with the slickest of hospitality practices, we are
sure that INOX will strengthen its position as a popular and sought-after
dining destination. Partnering with EazyDiner is a great value addition for us,
and we are delighted to make our guests' culinary experience more rewarding
than ever. The association will allow our patrons to celebrate their special
occasions like birthdays & anniversaries and plan events like webinars
& workshops at INOX, duly complemented with our signature hospitality while
screening a movie of their choice. We are happy to associate with India’s first
and finest online restaurant reservation platform to usher in a new era of
cinema dining at INOX.”
Rohit Dasgupta, CEO & Co-Founder, EazyDiner adds,
“At EazyDiner, our endeavour is to bring the best and the most unique dining
experiences for our members, and the partnership with INOX is a step in this
direction. With INOX’s massive F&B capabilities, it has all what it takes
to remain a dining destination of choice. For us, it is like partnering with a
national food chain with 153 food outlets which also shows movies, and we are
extremely excited about this. Thanks to the strong bond it shares with its
patrons, Brand INOX commands a lot of trust and respect, which would prove to
be instrumental in enabling INOX to offer a hugely cherished dining experience.
We feel this is the right partnership for our EazyDiner Prime members, who are
the most affluent base across any subscription programmes in India. ”
INOX
currently sells food under three brands i.e., Café Unwind, INSIGNIA, and
Delights. Intending to extend the hospitality to new audiences, INOX plans to
position these into full-service restaurant brands to target non-cinema
consumers.
About INOX Leisure Limited
INOX
Leisure Limited (INOX) is amongst India’s largest multiplex chains with 153
multiplexes and 648 screens in 69 cities. INOX has redefined movie experiences
in India making it truly a 7-star experience. Each INOX property is unique with
its distinct architecture and aesthetics. Beyond the normal screens, INOX also
has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons or
MX4D® EFX Theatre for an immersive experience or the panoramic viewing with
ScreenX at select locations. INOX brings the very latest in projection and
audio technology with Laser Projection, IMAX & Samsung ONYX. The key
multiplex features include plush, micro-adjustable leather recliners with a
butler-on-call facility, gourmet meal choices by celebrity chefs, and designer
uniforms for staff. INOX has launched Megaplex, massive experience-driven
entertainment destinations at Palassio Mall, Lucknow, and at Inorbit Mall,
Malad, Mumbai, which is home to the most number of cinema formats in the
world.
About EazyDiner
Founded
in 2015 by a team of experienced hoteliers – Rohit Dasgupta, Sachin Pabreja,
Ahana Bhutani, Shruti Kaul, Kapil Chopra, and Vir Sanghvi – EazyDiner is
India’s first online instant restaurant reservation platform. EazyDiner helps a
user read concise reviews and recommendations by top critics, find great
restaurants and bars, get a guaranteed reservation within 18 seconds and every
reservation comes with a deal that enhances the dining experience, whether it
is a substantial discount or a glass of wine for every diner. For personalized
recommendations, diners also have access to a 24-hour food concierge. Diners
can earn EazyPoints – EazyDiner’s loyalty program reward points – which can be
further redeemed for free meals & free hotel stays. EazyDiner currently
lists over 1.5 lakh restaurants and bars with menus and also, offers real-time
reservations at over 10,000 partner restaurants in India & Dubai. With
EazyDiner Prime membership, members have access to guaranteed 25%-50% OFF,
exclusive 1+1 deals, 2x EazyPoints, birthday & anniversary perks & many
more dining benefits.
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