Kia India records 16,750 sales in August, gears up for the festive season with new offerings

• The company records 55% Y-o-Y sales growth over the same period last year
• Adds Seltos X Line to its product portfolio – an exclusive top of the line model

New Delhi, September 01, 2021: Kia India, the fastest-growing carmaker of the country, clocked healthy sales of 16,750 units in August 2021, consolidating its position among the top five selling carmakers list. The company registers almost 55% Y-o-Y growth over the same period last year, indicating an improved pre-festive consumer sentiment. The Seltos became the highest contributing model with 8,619 units, the Carnival posted sales of 379 units, and the Sonet remained consistent in its performance with 7,752 dispatches this month.

Commenting on the sales performance, Mr. Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India said, "August was a month of multiple milestones for us and has given healthy sales numbers. Our products have been faring very well. The Carnival, our marquee product in India, has registered its CY 2021 highest retail sales of 537 units this month, reflective of improving customer sentiment in the market.  In CY2021, we have sold almost 1.3 lakh vehicles till now, with an average of over 16,000 vehicles per month. With the festive season around the corner, we are anticipating a further rise in this number. To cater to the pent-up and upcoming demand of our vehicles, we are taking appropriate measures to enhance the production output.”

Earlier today, the company introduced the X Line trim in its Seltos Line-up. The vehicle boasts a host of exterior and interior changes, offering even more premiumness and exclusivity for the Seltos customers.

In the last month, Kia India achieved three subsequent milestones, becoming the fastest carmaker to accomplish the three lakh sales along with the dispatch of two lakh Seltos, and 1.5 Lakh connected Kia vehicles. The brand is hopeful of achieving the total capacity of its plant in the coming year while targeting a cumulative four lakh sales by January 2022. Kia India’s timely assessment helped it capitalize on the increasing market sentiment to consolidate its position among the top five selling carmakers in CY2021.

Kia India – about us
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched three vehicles for Indian market – the Seltos, the Carnival and the Sonet; and has become the youngest brand to be the 4^th largest automaker in India with class-leading product offering, service quality and reliability. Kia India became the quickest brand to achieve the 300,000 sales milestone in the domestic automotive market in less than two years of its operations. Kia is also leading the connected car evolution in India with over 1.5 lakh cars on Indian roads, it is the connected SUV Leader. The brand has a widespread network of 300 customer touchpoints and is focused on strengthening its footprints across the country.

Kia Corporation – about us

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

 

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