Flexible Clothing For Millennials On-The-Move Hits E-commerce Platforms

Dennison Introduces its first range of High-Performance Versatile Use Power Dressing For Men 

The homegrown millennial friendly brand Dennison just made power dressing more flexible. This Diwali, redo your wardrobe with 360-degree stretchable trousers, anti-stain water repellent long wear shirts, plus size comfortable clothing, ankle length smart trousers and ethnic casuals. 

In a pocket-friendly budget, these low maintenance high performance garments work well for anyone on the go. The formal launch includes ethnic casual wear, Ewaist aka elastic waist trouser and the Stretchable shirts (for comfort and ease of waist change). Most of the stretchable garments facilitate universal wear, and work well for travel, work from home, business or party occasions.  

Speaking on the launch that went live on e-commerce platforms on October 01, 2021, Founder CEO Ashwani Seth says, “We have put a lot of thought into bringing out a range of clothing that works to serve the fashion and work needs of the Indian millennial. We have introduced plus size garments, keeping in mind that ‘every shape matters and it’s everyone's right to dress smart and feel good and fashionable.’ Our designing has been done keeping in mind, sensible buying that is low maintenance and fair to the environment.”

Price starts from Rs. 599. Products are available in subtle and office goers’ colors and in sizes 38-52 inches in more than 23 colors and patterns including bold colors, checks and stripes. 

About Dennison 

With origins in Gwalior, Madhya Pradesh, Dennison is a 33 years old trusted name in the field of men’s clothing. Conceptualized by Mr. Rajendra Seth, since its inception in 1988, the brand has focused on its vision to make affordable readymade clothing for people. In 2014, Ashwin Seth the second-generation son, brought with him innovation, by branching out into an e-commerce model to provide wide accessibility for affordable formal and semi formal clothing to men and women. 

The company reported a whopping 150% growth rate in the pandemic financial years between 2019 and 2020. In FY21, Dennison Gross Merchandise Value (GMV) related sales amounted to Rs. 7Cr(plus). For the FY22, GMV sales Target has been pitched at Rs. 14 CR of which 5.5Cr has already been achieved. 

Going ahead, the brand is adding interesting clothing innovations to be positioned as the ‘most sustainable product in India,” both for men and women.