Mumbai, 3rd December 2021: Medimix, the iconic ayurvedic brand from Cholayil Pvt. Ltd. engaged retailers with some fun games and encouraged them to win big this festive season through their ‘Winter Dhamaka – Guess & Win’ competition, across major cities.
Medimix had launched the competition to encourage retailers to stock personal care products for the upcoming winter season and thereby also win exciting gifts. The ‘Guess & Win’ competition started off with a Medimix branded van supplied with the wide variety of Medimix products ranging from natural glycerine soap, sandal soap, natural glycerine bodywash, anti-pimple facewash going around prominent cities such as Pune, Thane, Badlapur, Mira Road, Nasik, Navi Mumbai etc.; and the retailers had to guess the number of products in the vehicle. This gave retailers an opportunity to unwind and channel their creative skills to predict the number of products on display.
Mr. Ashish Ohlyan, Vice President of Sales and Marketing at Cholayil Private Ltd, said, “We are receiving immense support for our brand from our retailers across various cities and thus wanted to thank them. Also, with the markets opening post the pandemic restriction along with increasing demand for the ayurvedic personal care products, our retailers have been showing great confidence for the upcoming period. We are glad that we could execute this fun activity to set the mood right for a great season.”
The trade activation will continue till January 2022 and retailers stand a chance to win irresistible prizes including Honda Amaze, Hyundai i20, motorcycle, fridge, microwave, TV, mobile, gold voucher, etc.
About Cholayil Private Limited:
Cholayil Private Limited tradition was established in the 18th century, by one of India’s most respected families rooted in the tradition of Ayurveda. A company that turned to nature for inspiration, soon turned into a household name in India. The flagship brand MEDIMIX, emerged in 1969 under the guidance of Late Dr. V.P. Sidhan. Today, Cholayil Private Limited stands tall as one of the country’s trusted Ayurvedic personal care companies with a successful portfolio of Medimix, Cuticura, Krishna Thulasi, Sadayush Ayurvedic Cure & Care, Dr.Sidhan’s Herbal Formulation and Jullaaha (handcrafted exotic Ayurvedic products). The company currently is led by second-generation entrepreneur Mr. Pradeep Cholayil, and has won many prestigious awards including ‘Medimix’ as No.1 in the ‘Ayurvedic Soap Category’ in 2014, by ‘ET Iconic Brand’ in 2020, by Brand Equity and Femina ‘Power Brand Of the Year’ in 2021. Cholayil Private Limited also has a strong foothold overseas in countries such as Dubai, Saudi Arabia, Malaysia, China, France, Singapore, Germany, Cambodia, South Korea, Guatemala, Sweden, Yemen, U.S.A, Hong Kong, Mauritius and Japan!
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