Beginnen Media onboards Anooj Kapoor as Chief Content, Creative & Consumer Officer and Tushar Bansal as Chief Revenue Officer

15th March 2022: Beginnen Media further builds its core management team with the appointment of Anooj  Kapoor as Chief Content, Creative & Consumer Officer and Tushar Bansal as Chief Revenue Officer for India’s First Rural Entertainment Channel, Azaad. Previously Anooj has launched Sony Pal and been the Business Head of SAB TV, where he was instrumental to transform the brand into a high yield profitable channel

Speaking about the appointments, Bharat Ranga, Managing Director, Beginnen Media said, “I’m pleased to announce that Anooj and Tushar have joined the leadership team at Azaad.  Anooj is a fantastic news for Azaad.  He understands heartland audiences’ tastes closely and is deft at telling mazedaar stories to win their hearts.  He lends the strategic edge and rustic power to brand Azaad. Tushar Effective Bansal is cool headed Revenue Champion with a growth mindset.  Tushar will pursue the campaign to bring about the Premium status that the Rural Audiences rightfully deserve.

At Azaad, Kapoor will head Product Development, Programming & Content Strategy, Product Innovation, Content Creation and Curation.  Kapoor will also provide the strategic inputs for Azaad’s growth path.  He has successfully straddled over three decades in the field of Marketing, Advertising & Television. He has always been a creative thinker and has been able to effectively commercialize his ideas

Talking about his appointment, Anooj said, “I am very happy to be a part of India’s First Rural Entertainment Channel, a very relevant but ignored positioning by a GEC. Bharat and I go a long way. I am very happy to associate with him and look forward to creating another exciting GEC Brand with Azaad.” 

Bansal will spearhead Ad revenues division at Azaad. He has two decades of experience in Ad Sales and driving strategic initiatives for garnering revenue opportunities. He has worked with prestigious media houses like Zee Entertainment, Sony and Ten Sports in Leadership Positions, with the latest being the Executive Cluster Head at Zee Entertainment Enterprises

Talking about his appointment, Tushar said “These are exciting times to join Azaad, a point where growth in TV households is much faster than Urban and the viewership is also showing an upward trend in the Rural markets. There is a remarkable emergence in the Economic, Social and Technological environment in the Rural Market and every advertiser is looking at ways to reach the ‘Ru-Urban’ consumers. The journey seems very interesting and I look forward to contributing in shaping up the Revenue Model for Advertisers in Rural and Free-to-air category on Azaad.”

About Beginnen Media:

Beginnen Media was launched in October 2019 and is headquartered in Mumbai. Beginnen, as the name suggests, is the German word for ‘Commencement of Something New’. The Vision of the organization is to pioneer a ‘People Specific’ range of products and services. It aspires to create total consumer experiences by connecting with them through powerful stories tailor made for the rural mass and gradually be at every touchpoint that they are available at. The people centric philosophy that defines Beginnen Media is a set of guiding principles to build long lasting customer relationships.  Its Mission is to develop innovative, authentic, creative entertainment experiences and related multi-media products. Innovation is a strategic value at Beginnen Media and a fundamental part of its corporate culture. It believes in the power of collaboration and its core values include People Focus, Inclusion, Diversity, Empathy, Market Focus and Accessibility.

www.beginnenmedia.com

About Azaad:

Azaad is India’s ‘FIRST Premium Hindi Entertainment Channel that will feature Content Exclusively for the ‘Rural Mindset’. Azaad is available on DD Free Dish and select Distribution Platform Operators (DPOs) in the heartland markets from May 2021 with the premise of being ‘People First. Rural First’.  It features different genres of Drama, Action, Romance, as well as entertaining movies and Kids’ content. Azaad is available on DD Free Dish Channel No 36.

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