Corporate India focuses on Childcare Benefit as part of RTO Plans | ProEves Childcare Benefit Survey

~ 70 companies surveyed ~

~ Childcare benefit is live or going live in Mar-22 for 85% of the companies.

~ 50% of the companies are funding the benefit for all employees (men and women)

National, 07 March 2022: ProEves, the most trusted aggregator of preschools, playschools and day care centres across the country, announced the report from the 7th edition of the ProEves Childcare Benefit Survey. This report covers the childcare and parental benefits for employees with young children at home, in post-pandemic corporate India. Respondents from 70 companies across sectors such as IT/ITES, BFSI, FMCG, Healthcare, Manufacturing and Services shared their thoughts through the survey. Funding of childcare services, flexi days return plan, day care options that are close to their homes, eligibility of women and men for these benefits, among others remained the core focus for majority of the respondents.

With corporates heading back into offices across the country, 72% of the respondent companies are expecting a Flexi-day return policy by April – June quarter. Therefore Integrated Childcare is a go forward approach, which will encompass virtual care for the anxious parents; Physical daycare support  across Near Office/ Home for the parents looking to get back to physical daycares and very few companies (12%) are offering Nanny support for their parents.

 Majority(85%) of the companies either offer complete funding, or offer partial funding for Physical Daycare support to their employees. Table 1

Table 1: Childcare Benefit Funding

Childcare Benefit Programs	Virtual Care	Physical Care	Nanny Care
Funding of the Benefit % Prevalence	58.57%	84.29%	11.43%

50% of the companies, in fact, offer these benefits to all employees – irrespective of their gender. This Gender inclusive approach shows us that India Inc is investing in supporting their working parents.

Table 2: Childcare Benefit Eligibility

Childcare Gender Eligibility	Both	Women	TBD
Eligibility % Prevalence	50.00%	44.29%	5.71%

Speaking about the survey, Ketika Kapoor, Co-founder and CEO of ProEves observed, “Employee wellness has taken on a new meaning since the pandemic, and it continues to evolve as the environment changes each day.As companies plan their RTO,  childcare support and provide working parents support are the priorities for Corporate India in 2022. Infact other than compliance, Near Home Flexible care and Gender inclusiveness are the new benchmarks of childcare benefits in 2022 to support RTO.”

About ProEves:

ProEves is India’s largest aggregator and booking platform for daycares/preschools catering to children between 6 months and 12 years. As the #1 platform that solves several parent problems regarding preschool and daycare, ProEves is also the leading Corporate Childcare Benefit provider working with greater than 500 companies.

Established in 2017-18 by Divya Agarwal and Ketika Kapoor, ProEves was built to bridge the glaring gaps present in the hitherto unorganized preschool/daycare industry. Following a phy-gital format including physical centers, digital, and at-home schooling, it introduced the unique concept of ProEves Edge Centers in 2020. These centers are digitally enabled through the company’s marquee SaaS product and are based on the ProEves LEARN pedagogy which is in line with NEP 2020.