-The award honors creators across categories at the grassroots level in India
New Delhi, 8th March 2022: To acknowledge the Indian creator community, short-form video community - Tiki recently commemorated its flagship event ‘Tiki Star Award’. The inaugural award ceremony took place at The Leela Palace, New Delhi on March 4th, 2022. Over 1.67 million people were watching the ceremony live on Tiki. The ceremony recognized the prominent faces across the country who showcased their talent through the Tiki app. The awardees were selected by their fans via an online voting procedure.
Tiki, aiming to redefine the standard for short video creation, has millions of monthly active users in India. With an aim to provide a platform to the grassroots level creators, Tiki focuses on creating and building Authentic Entertainment, Fan Community, and Strong Peer Support. The platform’s vision is to help India’s talented content creators make a living with what they love. With Tiki star award, the brand wants to celebrate the community of creators that we have built.
Speaking at the award ceremony, a Tiki spokesperson said, “We would like to congratulate and extend our gratitude to the creators for choosing Tiki to showcase their talent. Our aim through these awards is to celebrate the creators who have achieved their own growth on the platform. We are pleased to honor the individuals who embody the spirit of true talent and encourage others to pursue their dream and showcase it through our platform.”
Tiki wanted to keep the judging criteria as transparent as possible in order to felicitate the deserving creators. The judging criteria were based on the popularity defined by views of videos and followership growth. Top 5 creators of each category were selected by user votes. Final winners of each category were decided by the judging panel.
Excited about his win, Deepesh Tiwari, ‘Tiki Star 2021’ said, “It is a great pleasure that my work has been recognized by Tiki. The pursuit of the passion to present to the world various forms of art and skills is a driving force for us and helps us to take the level of entertainment to the next level. This award is an achievement that will help us to create better and amazing content in the future.”
Sonal Agrawal, winner of 'Tiki Best Personality' said, “This feels unreal, I didn’t know my love for short video creation could make me a prominent face in the creator community. Heartfelt gratitude to Tiki for providing me with a platform that has conferred me with the title. Tiki is a great platform that recognizes and acknowledges the hard work we creators put in and I am truly humbled to be accepting this award.”
Keeping in mind the varied genres of the platform, Tiki divided the award into 13 categories to recognize the creators from every genre. The award categories included- Tiki Content Star, Tiki Fashion Star, Tiki Talent Star, Tiki Popular Star, Tiki Dance Star, Tiki Rising Star, Tiki Face, Tiki Star 2021, Tiki Potential Star, Tiki Expression Star, Tiki Melodrama Star, Tiki Best Personality, and Tiki Comedy Star.
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