Friday, 1 April 2022

JetSynthesys and Warner Music India to launch EkWomen, a podcasting and networking platform for women of the South Asian diaspora, available on Spotify


 EkWomen features prominent personalities across diverse sectors who’ve followed their passion ~

New age digital entertainment and technology company JetSynthesys, in association with Warner Music India, announced the launch of its podcast, EkWomen, to be aired on Spotify. ‘Ek’ is the Hindi word for ‘one’, so the platform aims to ‘bring together women of the diaspora as one’.

EkWomen is conceived and produced by JetSynthesys’ Medha Jaishankar and Monika Patel - (former producer at BBC World and consultant at Reliance Entertainment and journalist/host Midday, Uppercrust and JetSynthesys’ Daily Hinduism video series and Mata Monique podcasts respectively).

The EkWomen podcast addresses a lacuna in the podcast world, creating a global sisterhood, by sharing uplifting stories of the struggles and success faced by diaspora women of South Asian heritage.

The interviewees include - Chef Maneet Chauhan Judge on the Chopped show; Shalini Vadhera, celebrity make-up artist and entrepreneur; Payal Kadakia, ClassPass founder, dancer and novelist; Ira Trivedi, yogini and novelist; Teach For India’s founder Shaheen Mistri; Leading UK Muslim female comic Shazia Mirza; Kama Sutra expert, storyteller and mythologist, Seema Anand; philanthropist and humanitarian Meera Gandhi; renowned artist Sujata Bajaj; Pulitzer award winning journalist and Dean of Berkeley School of Journalism, Geeta Anand; and author, activist and academic Chitra Banerjee Divakaruni.

Speaking about the launch of EkWomenRajan Navani, Vice Chairman and Managing Director, JetSynthesys said, “At JetSynthesys, we have always aimed at building social communities, not just to bring people together, but to connect thoughts and ideologies. We are extremely delighted to join hands with Warner Music India once again to launch EkWomen, providing strength and support to South Asian diasporic women aiming to overcome challenges and achieve their dreams. The podcasts on the platform have been thoughtfully curated with stories of victories and struggles. We will soon bolster our other offerings on the platform to build a stronger network and a support system across the world.”

Commenting on the significance of EkWomenJay Mehta, Managing Director, Warner Music India, said, “We are delighted to launch EkWomen in association with JetSynthesys. The initiative focuses on building an inspiring ecosystem for millions of South Asian women and empowering them with a hope to create their own success stories.”

About JetSynthesys

JetSynthesys is a new age digital entertainment and technology company with a portfolio of world class products, platforms, and services, aiming to touch the digital lives of billions of consumers in India and around the globe. Spanning three key verticals – gaming and esports, digital entertainment, and interest-based social community platforms, JetSynthesys leverages advanced capabilities in Artificial Intelligence, Machine Learning, blockchain and AR/VR to embolden the digital ecosystem of India.

With its strongest play in gaming and esports, JetSynthesys is considered as the earliest entrant in India’s esports industry, having a 50% founding stake in India’s largest esports company, Nodwin Gaming. A leader in developing cutting edge, high-fidelity mobile games in-house, JetSynthesys has over the years developed a special niche in simulated cricket gaming, in addition to global partnerships with the likes of WWE, Square Enix, cricket legend Sachin Tendulkar, Bollywood star Salman Khan, Hollywood film Passengers, and Floyd Mayweather, to name a few. JetSynthesys also owns India’s largest cricket simulation games like Real Cricket and Sachin Saga Cricket Champions, boasting of 120 Mn+ downloads and 1.2 crore+ monthly active users. Last year, to build esports at the grassroot level, JetSynthesys acquired Chennai-based Skyesports to form Jet Skyesports Gaming Pvt. Ltd. ahead of the Asian Games 2022.

In 2021, JetSynthesys became the US-headquartered Warner Music Group's (WMG) official India partner for all things related to music label licensing and acquisition, artist management, event management, original content creation across music, short videos and films, along with mobile gaming and esports. 2021 also saw JetSynthesys partner with celebrated artist Sonu Nigam to launch the Indian music industry's first-ever NFT series. In the social community arena, along with the Master Blaster’s 100MB, JetSynthesys is home to ThinkRight.me, India’s leading meditation and mindfulness app; AnyDay Money, a well-known fintech platform for advance salary formed in association with Adar Poonawalla; JobDost, a platform providing access to grey & blue-collar jobs in multiple cities across India; and SonicJobs, UK’s #1 hiring portal for blue-collared jobs.

Headquartered in Pune and with offices in Japan, UK, EU, US and India, JetSynthesys boasts of the best-in-class technical and creative talent, striving to create and connect worlds. 

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