8th April, 2022
Highest ever order bank of 4000+ units leading to a positive outlook
High demand for Mercedes-Benz SUVs and sedans continues amidst semi-conductor shortage, ongoing global supply chain disruptions and rising input and logistics cost
Volume drivers for Q1 22: A-Class Limousine, LWB E-Class, S-Class limousine and GLA, GLC, GLE and GLS SUVs
An aggressive line-up of most awaited new products for launch in Q2
• Mercedes-Benz India sold 4022 units, a growth of 26% over Q1 2021 (Jan-Mar 2021: 3193 units)
• E-Class LWB continues to be the highest-selling model; A-Class Limousine and New S-Class highlighted the strong demand for the limousines
• Positive response to SUV portfolio: GLC emerges as the highest-selling SUV in Q1 2022, followed by the GLA, GLE and GLS SUVs
• ‘Best car of the World’ and ‘ICOTY 2021’ winner S-Class witnessed huge demand
• AMG and Super Luxury Cars portfolio grew by 35% confirming strong customer preference for the segment
• New products, feature enhancements, connected cars technology, omnichannel experience, easy availability of tailor-made and flexible financing from DFS India, in addition to positive customer sentiments helped scaling up of deman
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000
• ROTF continued extending seamless omnichannel experience with complete price transparency and Best Customer Experience across markets
Pune: India’s leading luxury carmaker Mercedes-Benz today announced delivery of 4022 new Mercedes-Benz cars to customers in the January-March 2022 period, underlining the firm leadership of the Three-Pointed Star in the Indian luxury car market. The company recorded a growth of 26% over Q1 2021 supported by bullish sales and market recovery supported by launch of new desirable products, a seamless omnichannel luxury experience created for customers through the ‘direct to customer’ sales model- ROTF, flexible financing programmes and overall positive customer sentiments.
The Q1 sales growth is also achieved against the backdrop of continuing semi-conductor shortage, global supply chain challenges and increasing operating cost for the company. Mercedes-Benz ended Q1 2022 with a highest-ever order bank of 4000+units as it strives to produce more cars and reduce the current waiting list for its products.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are excited with our sales performance achieved in Q1 2022, laying a strong foundation for a long-term sales recovery. This achievement becomes important in context of continued intense headwinds like semi-conductor shortage, global supply chain disruptions and rising input costs. The Q1 performance firmly reiterates customers’ clear preference for luxury experience offered by Mercedes-Benz and the brand’s leadership position in the Indian luxury market. The overwhelming customer response can also be attributed to a fine combination of our superior product portfolio and an enhanced retail experience implemented through ROTF, which offers full transparency on price and offers a seamless omnichannel experience. We will continue exciting the market with introduction of most desirable products and superior luxury experience in retail, in Q2.”
“With the highest order bank in our history, we are confident of continuing this growth momentum in the coming months. However, we sincerely regret the delays in the deliveries to
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000
our customers, due to the ongoing challenges in the global supply chain. Our top priority
remains to deliver our customers their cherished Mercedes-Benz at the earliest, and strive to
reduce the waiting period significantly.” added Mr. Schwenk
Q1 2022 sales insights:
• The E-Class LWB sedan remains the highest selling model for Mercedes-Benz in Q1 2022
• The GLC remains the highest selling SUV, closely followed by the GLA and GLE luxury SUVs
• Positive response to new models launched in 2021: Strong demand for the A-Class limousine, E-Class LWB, New GLA
• Huge demand for the ‘Best car of the World’- the all-new S-Class, which won ‘Luxury Car of the Year’ awards across platforms including the ICOTY 2021
• The AMG and Super Luxury Car portfolio grew by 35% in Q1 2022
Current waitlist of key CKD models (depending on markets):
Sedans:
A-Class Limousine: 2-3 months | E-Class: 2-3 months | S-Class: 3-4
months | S-Class Maybach S
580: 4-5 months
SUVs:
GLA: 4-5 months | GLC: 1-2 months | GLE: 4 months | GLS: 8-11 months
(All figures of Mercedes-Benz India are that of retail sales)
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Surabhi Udas | surabhi.udas@mercedes-benz.com
Media Contact: FleishmanHillard:
Soumi Sriram | soumi.sriram@fleishman.com | +91 98195 45378
Prateek Sharma | prateek.sharma@fleishman.com | +91 99714 76254
About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.
At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India boasts of the entire portfolio having the highest number of ‘connected cars’ in the luxury segment. Mercedes-Benz India has
a robust product portfolio comprising the locally produced A-Class Limousine, C-Class, E-Class Long Wheelbase, S-Class and Mercedes Maybach S 580, along with the GLA, GLC, GLC Coupé, GLE and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC+ saloon, AMG GLA 35 4MATIC+ SUV. Completely Built imported cars portfolio includes the V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.
In 2021, Mercedes-Benz leads the Indian luxury car market for the seventh year in a row. In an unprecedented year that witnessed pandemic-related challenges to lives and business, the company delivered 11,242 units in the January-December 2021 period, registering a strong 42.5% Y-o-Y sales growth. For 2022, Mercedes-Benz’s motto is ‘YOU First’. While ‘YOU’ underlines Mercedes-Benz India’s commitment to Customers, Franchise Partners, Employees, and the Community at large; ‘First’ places them foremost in priority
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