Sony AATH welcomes ‘Vighnaharta Ganesh’ to Bengal

National, 19^th April 2022

Sony AATH, one of the fastest-growing Bangla general entertainment channel brings in a visual delight for their viewers with the addition of ‘Vighnaharta Ganesh’ to their content line-up. The popular mythological show depicts the journey of Lord Ganesh in a never-seen-before avatar for the first time in the Bengali language. Vighnaharta Ganesh will start airing on Sony AATH from 25^th April 2022 onwards and will be telecasted every Monday to Friday at 07:30 pm.

To celebrate the launch of Vighnaharta Ganesh in Bengal, Sony AATH is conducting a canter activity across 40 cities in 40 days where the show promo will be screened, followed by on-ground games and exciting giveaways. Along with this, local train in Bengal connecting the main stations will be wrapped to create more buzz around the show launch. To further the engagement, a radio activity will be conducted asking people about the Vighnaharta in their life. This will be supported by an outdoor campaign in 20 cities and an extensive print campaign in Bengal.

This show would be an addition to other new launches on the channel like Aladdin and Baalveer, which has garnered great responses from the viewers. The channel is also home to everyone’s favourite thriller shows like CID & Crime Patrol and evergreen classic stories of Gopal Bhar and Nut Boltu.

Comments

Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks’

“At Sony AATH, we pride ourselves in offering diverse and differentiated content to our audiences. The launch of Vighnaharta Ganesh will further strengthen our offering that adds to the quality family time for our viewers. As we step into the new year, I would like to wish everyone Shubho Noboborsho.”

About Sony AATH:

Sony AATH (Bengali: সনি আট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect the culture of Bengal and bring families together for wholesome entertainment.

 

Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as Crime Patrol, Adaalat, AAHAT, Gopal Bhar, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but also the most entertaining animation programs produced in Bengali.

For more information, log onto https://www.aath.in/

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN) is an indirect wholly-owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 27th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com