SOTC Travel expands its presence in Maharashtra Targets the growing travel demand of Nashik with a new franchise outlet at Mico Circle

Nashik, April 6, 2021: With a strategic focus to expand the company’s footprint in Maharashtra by tapping into the high potential market of Nashik, SOTC Travel, a leading omnichannel travel and tourism company, recently inaugurated its new franchise outlet at Mico Circle. Located at the heart of the city, the new outlet will also cater to nearby areas of Sinnar, Devaly & Ozar.

Nashik features an upcoming source market for SOTC Travel in Maharashtra and caters to the growing demand from millennial, multigenerational families, couples, Gen S and business owners. With the pandemic putting a halt on international travel, customers are once again planning their long awaited holidays for the upcoming summer season. In the new normal, customers are seeking guidance and reassurance of holiday experts to navigate through the dynamic changes in travel and health protocols. And hence to support and guide customers from Nashik, SOTC Travel’s expert holiday planners will provide the much needed assistance to customers and help plan the perfect holiday.

Additionally, to strengthen customer confidence in travel, SOTC’s safety commitment, “TravShield” – with only vaccinated staff and co-passengers among many other precautions, builds on its “Assured” travel safety protocols - developed in association with Apollo Clinics.

TravShield & Assured together, ensure best in class safety and protection for travellers in the post Covid era, covering every distribution, delivery and partner touch point in the travel ecosystem.

SOTC Travel’s internal survey highlights insightful travel trends from Nashik. A significant 70% of its customers are keen to take a summer holiday and to cater to the strong pent-up demand, SOTC Travel has introduced an array of special offers like Buy One Get One – Companion Free, air-inclusive holidays, Ultra-Flexible Holidays - 8 day tour featuring 5 days in Switzerland with the flexibility of choosing 3 days in either France, Italy or Austria – free; ready to book and customized air-inclusive holidays with Air Arabia and Vistara Getaways. Customers are also displaying growing interest for eclectic stays, experiential holidays, domestic cruises and biking trips. Catering to its vegetarian customers, the Company has also introduced dedicated vegetarian tours to select destinations in India.

Long haul destinations driving demand from Nashik include Europe’s Switzerland, France, Italy and Austria; United Kingdom, USA (for visa holding customers), Australia, Mauritius, Turkey and Egypt; equally short haul favourites include Maldives, Dubai - Abu Dhabi, Singapore, Thailand and Nepal. Domestic summer favourite locales are Kashmir, Himachal Pradesh, Leh Ladakh, Uttarakhand Goa, Andamans, Kerala and the North East.

SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including: International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.

 

Contact Details

SOTC Holiday World

Indus Apartment Next to Ved Mandir,

Near Mico Circle, Tidke Colony, Trimbak Road, Nashik – 422002

Mr. Daniel D’souza President & Country Head - Holidays, SOTC Travel said, “Nashik is strongly emerging as a viable source market for SOTC. Maharashtra contributes a significant 35% to our overall SOTC holiday business and customers from Nashik have displayed over 2x growth in demand since the pandemic. To inspire the evolving travellers of Nashik take their much needed holiday, our new outlet in the heart of the city at Mico Circle was chosen to leverage its significant catchment across millennial, multigenerational families, couples, Gen S and business owners. We have introduced a host of special offers and products that are dedicated to cater to this market and its discerning travellers.”

He added, “We are delighted to associate with Mr. Aditya Shekhar Patil as our franchise partner for our Nashik outlet. Being a travel enthusiast and having an extensive network in the region, he will assist SOTC to further strengthen our presence in this growing market and thereby assist our customers plan a perfect holiday. We extend a warm welcome to our Nashik based customers and our in-store experts look forward to co-curate and plan a memorable holiday for the upcoming summers.”

About SOTC Travel: SOTC Travel Limited is a step-down subsidiary of Fairfax Financial Holdings held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading omnichannel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel. SOTC was established in 1949. Since then, it has escorted millions of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.