TVS Eurogrip appoints Vector Brand Solutions as Brand & Communication Agency on record

Mumbai, 4 April 2022 - TVS Eurogrip, one of India’s largest manufacturers and exporters of two and three-wheeler tyres as well as off-highway tyres has awarded its Brand & Communications mandate to Mumbai based Brand & Communications consultancy, Vector Brand Solutions.

Having already worked together on the immensely successful ‘Tyres for a country full of turns’ campaign, Vector Brand Solutions has been assigned to further strengthen brand strategy and communication.

Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra said, “The journey since the launch of our brand TVS Eurogrip has been an exciting one. On the distribution front, we have been steadily penetrating and growing market share. In collaboration with our Europe product development centre, we now have best-in-category range of quality tyres that cater to the needs of the new age millennial rider. We have already successfully worked with the team at Vector to create a differentiated brand communication and we are excited to turn this into a long-term partnership. Team Vector’s all-round capabilities fit well with our value of delivering consistent high performance. With our new partnership with IPL champions Chennai Super Kings in place to catapult our brand salience, we look forward to partner with Vector on strengthening brand”.

Joseph (Joe) George, Founder & CMD, Vector Brand Solutions added, “Our working relationship with the team at TVS Eurogrip has been spectacular and we are thrilled to now work with them long term - building the brand, and growing the business.  We passionately believe in TVS Eurogrip’s desire to become the market leader in terms of both performance and experience; and we will bring to bear all that we have, to fulfil their rightful ambition, which hereon is ours too”.

About TVS Srichakra Ltd.

TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the flagship companies of the USD 8.5 Billion TVS Group which is India’s largest Auto Ancillary conglomerate.  With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence. For more information, visit https://www.tvseurogrip.com.