The report titled “Vietnam Online
Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone
Penetration, Changing Shopping Habits of Consumers and Regional Expansion of
the Online Grocery Players" provides a comprehensive analysis of Online
Grocery Delivery Market in Vietnam. The report covers various aspects including
the current online grocery delivery scenario in Vietnam, need &
opportunities describing the target addressable market, addressable gap in the
market and possible solutions.
The report also covers
current supply and demand in the region, detailed working of Marketplace and Omnichannel
operating model, trends, developments, challenges, seasonality trends, current
& upcoming technologies facilitating online grocery delivery industry,
revenue streams and marketing strategies driving the industry. It gives
detailed explanation of competitive scenario including cross comparison between
major players, SWOT, and detailed company profiles of major players and
concluding with future scope and analyst recommendations.
Market Overview
Gaps in offline grocery
shopping such as inconvenience of commute, long payment queues and cost of
impulse buying led to the introduction of the e-grocery delivery in Vietnam.
Population aged between 25 and 44, is considered an influential customer base
for online grocery shopping. The industry is currently positioned in a growth
stage registering a double-digit CAGR between 2016 and 2021P. High internet
penetration, rising working population and increasing number of single families
has led to the growth of e-grocery services in Vietnam. Companies have expanded
their product portfolios from food & beverages to household supplies, fresh
food, fish & meat and other product categories.
Market Segmentation
By Product Category (Beauty
& Health, Food & Beverages, Household Supplies and Fresh Food)
Beauty and Health mapped as
most demanded product category. This was followed by Food & Beverages and
Fresh Food. Shopee, Tiki and Lazada are major players in online grocery segment
in 2021.
By Cities
Ho Chi Minh City and Hanoi
are the major cities of Vietnam based population and urbanization. These cities
are equipped in terms of setting up warehousing facility, transportation,
procurement of grocery and carrying out other backend operations. Working
professionals, who are the major end users of online grocery delivery services,
are concentrated in Ho Chi Minh City, Hanoi and Da Nang.
By Mode of Payment
(Cash on Delivery and Online Payment)
The demand is still dominated
by Cash on Delivery payment method followed by online payment.
Cash is the most preferred
mode of payment owing to following reasons:
Customers are skeptical for
security of their financial details. They believe their bank details are not
secure if they use online mode of payment.
Majority of people in rural
Vietnam are still not comfortable with Online Payments due to lack of knowledge
and awareness.
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By
Preferred mode of Delivery
Customers in Vietnam prefer
their orders to be fulfilled within 30 minutes – 2 hours. They are willing to
pay extra charges for Express Delivery to get their orders on time. Second most
preferred mode of delivery is – Standard delivery in a Specific time period,
this mode of delivery is generally preferred by working professional in
Vietnam.
By Age Group (18-24,
25-37, 38-44, 45+)
About 60% of grocery
orders were placed by customers belonging to 25-44 years age group. It has been witnessed that the demand for online grocery
is rising among working professionals & married couples as they have less
time to physically visit a store for grocery shopping. Moreover, smartphone users Aged
25-44 (targeting working professionals) who are willing to rely on online
grocery delivery platforms for fulfilling their grocery needs are the key
target population for online grocery delivery companies.
In addition to this,
demand for online grocery has increased among the people living independently
as they are increasingly outsourcing their chores, such as grocery shopping to
reliable vendors online. Approximately 30% of the online grocery buyers are
frequent shoppers and they place the order around 3-5 times a month.
Competitive Landscape
The industry is concentrated with
presence of 6-8 players operating across marketplace and omnichannel model.
Delivery Cost, Delivery Time, App Interface, Discounts & Offers, Return
Policy, Ease of Payment have been major factors influencing customer behavior.
The major players include Shopee, Tiki and Lazada. Companies with large
product assortment, wide regional presence and express delivery are identified
as clear leaders in the industry.
Future Outlook and
Projection
The demand is expected to
grow with a double digit CAGR on the basis of GMV between 2021P and 2026F.
Companies are anticipated to focus on expanding tie ups with suppliers &
grocery stores to fulfill customer orders. The demand is expected to be driven
by upcoming technologies such as Drone Delivery, Warehouse Automation, Voice
Ordering and others. Market consolidation is expected in future as players with
heavy financial backing and better brand value will acquire small players.
Key Segments Covered:-
By Product Category
Beauty & Health
Food & Beverages
Fresh Food
Household supplies
Others
By Mode of Payment
Cash on Delivery
Online Payments
By Age Group
18-24 years
25-34 years
35-44 years
45+ years
By Type of Business
B2B
B2C
By Mode of Delivery
In a specific time period
Express Delivery
Others
By Cities
Ho Chi
Minh City
Hanoi
Da Nang
Companies Covered:-
Shopee
Tiki
Lazada
Chopp
GrabMart
Co.opmart
Key Target Audience:-
Online Grocery Delivery
Companies
Supermarkets &
Hypermarkets
E-commerce Companies
Food Delivery Companies
Investors
Time Period Captured in the Report:-
Historical Period: 2016–2021P
Forecast Period: 2021P-2026F
Key Topics Covered in the Report:-
How
is the Online Grocery Market positioned in Vietnam?
Comparison of the Brick-and-Mortar
Grocery with the Online Grocery Platform
Target
Addressable Audience for the market
Supply
Ecosystem and Challenges
Demand
Scenario, Target Customer and Factor Influencing Consumer Behavior
Cross
Comparison of Operating Models (Marketplace and Omni-channel)
SWOT Analysis
Current
Technologies Facilitating Online Grocery Delivery Industry
Upcoming
Technologies in Online Grocery Delivery Industry
Investment and Funding in Online Grocery Delivery
Companies in Vietnam
Competitive
Landscape – Cross Comparison of Major Players
Company
Profiles
Future
Market Analysis and Trends
Analyst
Recommendations
Research
Methodology
For
More Information on the research report, refer to below link:-
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