Mumbai, April 11, 2022: Warner Music India and Jjust Music have announced a strategic partnership that will see them create pathbreaking Indian music and also the next generation of music stars.
The deal will see Warner Music India make its first foray into marquee Bollywood releases, while Jjust Music’s artists will benefit from being plugged into Warner Music’s global network. Their first joint release will be an English language pop track by Bollywood superstar Tiger Shroff.
With a reputation of entertaining audience and producing highly successful mass entertainer films, Jackky Bhagnani brought to the fore his company’s expertise and prowess to the music space. Launching Jjust Music in 2019 with a creative vision to produce music in tandem with artists that resonates with the masses, across genres, including singles, non-film and film music.
Actor-Producer & Founder of Jjust Music, Jackky Bhagnani, said: “Jjust Music emerged from an ambition to create pathbreaking music content and provide independent Indian artists a platform, while supporting them with our experience, expertise, and resources. I am thrilled to bring to life my vision for Indian music through this unique collaboration with Warner Music India. Giving Indian music and artists the same exposure, support and opportunities as international music, this collaboration would only boost confidence and enhance quality of the music created by artists on our roster.”
Jay Mehta, Managing Director, Warner Music India and SAARC, shares: “We’re absolutely delighted to partner with Jackky Bhagnani and Jjust Music. This collaboration will help us add value to our artists’ careers by offering support in a huge range of areas from live shows to brand partnerships. We’re eager to get into the Bollywood scene, but just as motivated to give a platform to talented and interesting artists performing non-film music.”
Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music, concludes: “Jackky has a brought energy, enthusiasm and entrepreneurial flair to the Indian music market and he’s just the sort of person we love to work with. This deal will see Jjust’s artists benefit from our global network while Warner Music makes its Bollywood debut. It’s an exciting moment for us and we hope also for those many Indian artists who want a place on the global stage.”
About Warner Music India
Launched in 2020, Warner Music India has rapidly grown as the destination for pop culture in India with the signing of superstar artists like Diljit Dosanjh, Armaan Malik and Darshan Raval domestically. The company has also had success with their international roster and making India the Top 5 country for global artists like Ed Sheeran, Ckay, Dua Lipa, Alec Benjamin and Masked Wolf storming the charts.
Key partnerships for the company also include a licensing deal and distribution deals focused on labels from India’s different cultural and linguistic traditions. Warner Music India also founded the Maati label, dedicated to the fast-growing Indian folk music genre.
About Jjust Music
Launched in 2019, Jjust Music is the brainchild of actor-producer-entrepreneur Jackky Bhagnani. The label envisions giving Indian artists an elevated platform and makes them equal partners in the process, by ensuring autonomy and freedom of expression as a cornerstone of their ethos. Jjust Music’s label boasts of some iconic singles, including Vande Mataram ft. Tiger Shroff, Prada ft. Alia Bhatt, and Muskurayega India ft. Akshay Kumar, Tiger Shroff, Ayushmann Khurana, Kriti Sanon, Vicky Kaushal, Taapsee Pannu and many more.
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