The popular Actress and a new-mom in town, Anita Hassanandani, launches her own luxurious, sustainably-crafted and scientific skincare range ‘Better Beauty’ exclusively on India’s largest clean beauty marketplace ‘Vanity Wagon’. The brand caters to the vision of providing pure, potent and proven skincare solutions in the clean-beauty market. Better Beauty sits on the intersection of luxury and eco-consciousness. This skincare range falls in the exemplary category of bio-compatibility, which is the need of the hour. In this world full of toxins, pollution and harmful chemicals, a skincare range which is suitable for all skin-types in the purest manner possible, is nothing but a boon for all skincare lovers.
Better Beauty is an ethically-crafted skincare brand on a mission to deliver a clean and conscious product range that is biocompatible, pure, potent and proven to work miraculously. The brand doesn’t only care about your skin but also the overall ecosystem as a whole.
The actor, Anita Hassanandani, herself swears by the divine mantra of clean, minimal and scientific skincare. After being in showbiz for over two decades and taking up the responsibilities of being a mom, Anita decided to pave her way of being an entrepreneur and stand for what she believes in. Through stepping into a new-phase of life, of being a mom, she understands what is needed, a scientific, safe and biocompatible skincare range. Thus, she launches her own skincare range which strongly supports her advocacy for scientific skincare and eco-consciousness.
Better beauty claims to be cruelty-free, paraben-free, SLS and mineral-oil free. The product line promotes a simple skincare routine with potent ingredients to fit-in perfectly with the fast-paced life. The range includes a Hydration booster moisturiser, skin balancing HA cleanser, VC20 Intense boost serum and a skin beauty buffet serum. This range starts from ₹799. The skincare range is SLS and Paraben free. The products will be exclusively available on the best in the business of clean beauty marketplace, Vanity Wagon. Focusing on the claims that the brand makes vis-à-vis the price range of products, Better Beauty clearly slides-in the category of luxurious skincare. It provides you a delicate and opulent experience while focussing on the well-being of your skin.
On the occasion, Anita Hassanandani said, “I believe in preaching what I practice. During all these years in the showbiz, makeup remained my constant companion. But the phase of motherhood made me realise the importance of clean skincare. Thus, I came up, with a brand of my own which is pure, proven and potent. The very idea of something being pure adds up to its reliability quotient. The brand is all about the ideologies I believe in, sustainable, pure and minimalist approach towards skincare. The vision behind this brand is to establish a bio-compatible and environment-friendly skincare range which will not only take care of your skin but also the environment.”
On the occasion, Naina Ruhail, Founder, Vanity Wagon said, “Vanity Wagon believes in the idea of clean beauty. The vision behind Better Beauty aligns perfectly with the objectives of Vanity Wagon. We are more than happy to launch the brand exclusively on our clean-beauty marketplace because we associate with the basic ideology of it. I consider Better Beauty as one of the most important additions in our Vanity Wagon family. We are launching it because we believe in it.”
The idea is to build a 100Cr brand in next 3 years with a vision to diversify the product range into 2 more categories. We are building powerful products which are high performance and scientifically crafted with the aim of penetrating lives of over 1 lac customers in the next 2 years.
This skincare range is specially curated and honestly-crafted for the consumers in their middle-twenties and so on in order to relax the skin of those running in the rat-race, juggling through their personal and professional sides. The pure, potent and proven formulas will give a sense of relief to your skin from the hustle. The brand challenges the conventions of clean beauty to create something radically new. Better beauty provides full disclosure ingredients with breakthrough formulations which are functional and efficacious.
About Better Beauty
The popular Actress and a new-mom in town, Anita Hassanandani, launches her own luxurious, sustainably-crafted and scientific skincare range ‘Better Beauty’ exclusively on India’s largest clean beauty marketplace ‘Vanity Wagon’. The brand caters to the vision of providing pure, potent and proven skincare solutions in the clean-beauty market. Better Beauty sits on the intersection of luxury and eco-consciousness. This skincare range falls in the exemplary category of bio-compatibility, which is the need of the hour. In this world full of toxins, pollution and harmful chemicals, a skincare range which is suitable for all skin-types in the purest manner possible, is nothing but a boon for all skincare lovers.
Better Beauty is an ethically-crafted skincare brand on a mission to deliver a clean and conscious product range that is biocompatible, pure, potent and proven to work miraculously. The brand doesn’t only care about your skin but also the overall ecosystem as a whole.
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