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National, 20 June 2022: A father
has always been our biggest role model and a pillar of our lives. Inspired from
a father's role to support their children through the worst and the best phases
of life, India’s premium menswear brand, DaMENSCH, today introduced its latest
Father’s Day campaign, #MakeDadComfortable. The campaign narrates stories of
sons and daughters reliving the memories of their fathers when they made them
feel comfortable in challenging scenarios of their journey.
Through the campaign video, DaMENSCH highlights personal life stories
of millennials from different walks of life, talking about their connection
with their fathers and the comfort in having uncomfortable conversations with
them. The video features a son who comes out as pan sexual to his dad and is welcomed
with open arms - knowing there is support and love is all he needs to be
comfortable. Another story features a daughter who studied to be a doctor much
to her dad's joy, but decides to make modelling her career without telling her
conservative family. Everyone finds out when an ad comes out and lashes out,
except her dad who surprisingly comes to her rescue and supports her choice.
There are also other heartwarming anecdotes of when fathers went out of their
way, to make their children feel comfortable. The campaign #MakeDadComfortable
shows a liberal side of fathers who have always accepted and supported their
children through all their hardships, and all through the lives too.
Commenting on the new campaign, Deepti Karthik, Senior Vice President,
DaMENSCH said, “The most important man in
my life is my dad whose dreams for me were bigger than what I expected of
myself, he was there by my side whether it came to a career choice or my choice
in life partner. This campaign is dedicated to all the dads like mine who have
been the go-to person for advice, confrontation, confession, support, and
unconditional love. As a brand for millenials and Gen Z, we want to represent
Real Dads that our TG relates to - he is the fun dad, the zen dad, the social
dad. We want to showcase the modern man and his relationship with his dad which
is probably now best articulated as ‘BroDad’”.
This Father’s Day, style your dad by gifting him comfortable fashion
from DaMENSCH at 20% off, Code: COMFORT20. Choose from a range of polos,
joggers, pyjamas, chino, boxers, and more from their website, https://www.damensch.com/
Link
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About DaMENSCH
Website- https://www.damensch.com/
DaMENSCH is constantly in pursuit of innovating men’s essential wear.
In the pursuit of a world, where everyone’s potential is unlocked to do more,
every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the
men’s premium essential wear fashion segment in India. DaMENSCH envisions to
become a lifestyle brand that will become an integral part of every global
Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from
innerwear to loungewear is infused with innovation never seen before.
The brand is driven by a purpose to make the world a better place, by
doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected
in its packaging made of corn and paper that’s 100% biodegradable.
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