The report titled “India Quick Commerce Market Outlook to FY’27F - Driven
by Increasing demand for Faster Delivery & Convenience and Shifting
Customer behavior towards Unplanned Purchases” provides a comprehensive
analysis on the status of the Quick Commerce Market in India. The report includes
various aspects including, the evolution of quick commerce Industry, comparison
of the quick commerce platform with other online channels, need &
opportunities for the quick commerce players in India describing the target
addressable market, the growth drivers and the supply side challenges faced by
the industry.
It includes detailed explanation
of the value chain model which is being followed by major quick commerce
players, developments, challenges, seasonality trends, current & upcoming
technologies facilitating the industry. It gives detailed explanation of investment
analysis, competitive scenario including cross comparison between major
players, SWOT Analysis, and detailed company profiles of major players including
their strength and weaknesses and concluding with analyst recommendations.
Market Overview
Quick Commerce
provides the convenience of fastest possible doorstep delivery of groceries and
other consumables. There has been observed a significant increase in the Top-up
and Unplanned purchases, particularly in Metro and Tier I cities which is
facilitating the growth of the quick commerce industry in India.
The Quick Commerce Industry
is currently positioned in the Early Growing Stage and is anticipated to
showcase a CAGR close to 27% between FY’22 and FY’27F.
Increasing Willingness of the
consumers to pay premium for quick deliveries, changing shopping habits towards
more frequent unplanned & top-up purchases has led to the growth of the
quick commerce market in India.
Market Segmentation
By Product Category
Staples contributes the most
in terms of revenue currently as it has relatively higher GMV than other
categories and is expected to be the highest contributing category, followed by
Fruits and Vegetables by the year FY’27.
Beauty & Personal care
contribute the least because customer still prefer to order the products from
established players only rather than opting to quick- commerce companies.
By Region
Major Quick Commerce Companies expands to Metro &
Tier I cities primarily as these cities have higher Internet Penetration,
Working Population and Technology Awareness as compared to Tier II and below
cities.
In Tier I cities, People are much more tech advanced
and have become habitual of buying groceries and other consumables online.
Awareness
will take time in Tier II cities and almost all the major players have started
or are planning to expand to Tier II cities, hence, it is expected that in
future, by FY’27, Tier II and below will have a significant market capture, whereas,
metro & Tier I cities is still expected to lead and contribute highest share
in the market by FY’27.
By
Gender of the Consumer
It is observed that
Females currently contribute more in terms of number of orders to the Quick
Commerce Industry in India. This can be supported by the fact that, in India,
conventionally, females are more prone towards looking for groceries and other
consumables to buy for the house.
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By Business Model
Dark store model is the most preferred type of
delivery model for quick commerce. Majority of the companies follow the dark
store delivery model.
Many of the popular and big players in this sector are
opting or have opted for the dark store models, to maintain proper supply chain
methodology and for adherence towards their 10-20 minutes delivery model, they
simply cannot rely on third party platforms.
By Delivery Time
Quick commerce market has all
been about luxury of time, delight of delivering quickly at your respective
address.
The
industry is still in early growing stage and hence, companies are still
inventing ways, how to make this quick delivery model a stable one. Companies
are opening dark stores using several geographical mapping technologies and it
is the consequence of these dark stores that they have been able to deliver
around 60% of all the orders within 40 mins.
By Average Order Value
Quick Commerce is more
dependent on refilling purpose and unplanned purchases rather than bulk
ordering. Due to the area limitation of Dark Stores, number of SKU's
availability and baggage limits per, majority of the orders are below INR
600-700. A very small %age is contributing towards the order size greater than
INR 1000.
Competitive Landscape
The industry is currently concentrated
with presence of 7-8 players operating in the Quick Commerce industry in India.
Fast Delivery, Price, Discounts & Offers, wide product assortment and
availability & Ease of Payment are the major factors that influence the
buying decision of the consumer. The major players include Swiggy Instamart,
Blinkit and Zepto, together contributing more than 80% to the market.
Companies with Large Product Assortment & Fastest Delivery are identified
as clear leaders in the industry.
Future Outlook and
Projection
The demand for the Quick
Commerce is expected to expand with at a double digit of CAGR on the basis of GMV
between FY’22P and FY’27F. Automation in the Dark Stores, Drone Technology, Voice Ordering, and Use of Electric Vehicles for
Delivery is anticipated to drive the Quick Commerce Market in future. Demand
Prediction and Customer Behaviour Analysis is crucial to ensure sufficient
availability of the groceries and to ensure minimum degradation and stock-outs of
these products.
Key Segments Covered:-
By Product Category
Fruits & Vegetables
Packed food & Beverages
Staples
Beauty & Personal Care
Others
By Region
Metro & Tier I
Tier II and below
By Business Model
Dark Store Platform
Third Party Delivery Platform
By Customer’s Gender
Male
Female
By Delivery Time
0-20 Minute
20-40 Minute
40-60 Minute
60-75 Minute
By Average Order
Value
< INR 300
INR 300 – INR 600
INR 600 – INR 1,000
> INR 1000
Companies Covered:-
Swiggy Instamart
Blinkit
Zepto
Dunzo
BB Now
Ola Dash
BB Now
Flipkart Quick
Key Target Audience:-
Quick Commerce Companies
E-commerce Companies
E-Grocery Companies
Logistics Companies
Cold Chain Companies
Investors & Venture
Capitalists
Time Period Captured in the Report:-
Historical Period: FY’22
Forecast Period: FY’23-FY’27F
Key Topics Covered in the Report:-
How is the Quick Commerce Market
positioned in India?
India Quick Commerce Market Flowchart
Evolution of the Quick Commerce Industry
Target Addressable
Audience for India Quick Commerce Market
Consumer Purchase
Behavior
Channels available for shopping consumables
Comparison of E-Grocery and Quick Commerce Platform
Value Chain Model - Dark Store Delivery Platform
Supply Ecosystem and
Challenges
Market Size and
Segmentation
SWOT
Analysis
Current Technologies
Facilitating Quick Commerce Industry
Upcoming Technologies
in Quick Commerce Industry
Investment and Funding
in Quick Commerce Companies in India
Competitive Landscape –
Cross Comparison of Major Players
Company Profiles
Case study &
Analyst Recommendations
Research
Methodology
For
More Information on the research report, refer to below link:-
Related
Reports:-
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