adidas introduced its latest dedicated yoga offering, the adidas Yoga Make Space Collection. Following this year’s International Yoga Day theme which aims to activate and inspire the yoga community for sustainability and global development, adidas’ latest material innovations are made in part with recycled materials to support its mission to help end plastic waste.
The campaign celebrates how and why athletes, partners from different sporting, cultural, and artistic backgrounds make space for yoga. The campaign on-boarded Deepika Padukone as its global ambassador and joined hands with Namrata Purohit, an Indian Pilates instructor and Anshuka Parwani, celebrity aerial yoga expert.
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