#GoldenDiwali campaign features Hrithik Roshan in the digital videos
Mumbai, October 06, 2022: Ferrero Rocher, one of India’s renowned brands has released a video ad for their digital campaign featuring Hrithik Roshan for the upcoming Diwali digital campaign. To further strengthen their brand recall amongst the consumers, this ad will be promoting Ferrero Rocher across the digital space as part of the brand’s #GoldenDiwali campaign. The ethos of the brand resonates with the golden festival of Diwali as the campaign aims to establish Ferrero Rocher as the perfect choice for consumers to gift a Golden Diwali to their precious ones.
The Diwali campaign aims to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition of how Ferrero Rocher is “Precious like the people we love”. The joy of being with your family and friends, being together, a moment of delight, even by yourself - such moments deserve to be celebrated with something very special, because a precious moment becomes even more unique if enjoyed with a Ferrero Rocher speciality.
The Digital Film opens with Hrithik reminiscing about his past Diwalis with his Family. He is sitting inside his house which is decked up with Diwali decorations. He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for Rocher – The Roshan’s love for Rocher’. He is then seen indulging in the delectable taste of presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and #GoldenDiwali with Ferrero Rocher.
Commenting on the occasion, Mr. Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said “Ever since we have introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed an exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthening our positioning of a premium brand which revolves around style and elegance.
YouTube Link: Hrithik Roshan's Golden Diwali with Ferrero Rocher - YouTube
Instagram Link: https://www.instagram.com/p/
Facebook Link: https://www.facebook.com/
Agency: Big Bang Social
Credit: Zoher Kapuswala, Head of Marketing, Pralines & Saurabh Suri, A.G.M. Marketing, Pralines, Ferrero India.
About Ferrero Group:
Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 12.3 billion euros, Ferrero is amongst the market leaders of the Sweet Packaged Foods market worldwide and is one of the leading companies in the chocolate and confectionery segment in India. The Ferrero Group is present throughout the world with more than 41,000 people and 31 production plants. Ferrero is the producer of many brand icons that are loved generation after generation, including Nutella, Ferrero Rocher, Tic Tac, Kinder and Raffaello, which are present and sold in more than 170 countries.
Product freshness and high quality, the careful selection of the high-quality raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success.
For further information visit: www.ferrero.com and www.ferrerocsr.com
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.
Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, Kolkata and Mumbai with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac and Kinder Joy.
The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 2.5 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award and the CII Award for Commitment to Food Safety.
For more information please visit: www.ferreroindia.com
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