Thursday 27 October 2022

Apollo Proton Cancer Centre’s initiative ‘Drive Away Breast Cancer’, aims to raise breast cancer awareness


- On a mission to raise breast cancer awareness, a couple from Tamil Nadu embarked on a bike journey and travelled across India and Nepal, covering 18,000 km in 120 days

Chennai, October 27, 2022: To raise awareness about breast cancer, Apollo Proton Cancer Centre, the first & only Proton Therapy Centre in South Asia & the Middle East, launched a pan-India initiative ‘Drive Away Breast Cancer’. The initiative was focused on ensuring that every woman has knowledge and understanding about breast cancer, self-examining for early diagnosis and living healthily and happily.

As part of this initiative, a couple from Tamil Nadu, Ms. Logeshwari and Mr. Pream set out on a bike journey on June 21, 2022, traversing the length and breadth of the country including Nepal in their Royal Enfield Himalayan to raise awareness about breast cancer. 

In 120 days, the bikers travelled 18,000 km across 2 countries, 24 states, and 3 union territories to bring breast cancer conversations to the forefront. Forty Royal Enfield Riders from the Chennai Royal Riders Motorcycle Club greeted and escorted them to the Apollo Proton Cancer Centre, Chennai.

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