Mercedes-Benz India continues its strong sales momentum; delivered 11,469 new cars in January-September 2022 period amidst supply constraints

12^th October, 2022

Mercedes-Benz sold more cars in Jan-Sep 2022 period than in the entire CY 2021 (CY 2021: 11,242 units)

Overwhelming customer response to the ‘Made in India’ EQS 580 4MATIC: 300+ EQS 580 booked 

• 28% sales growth in Jan-Sep 2022 with 11,469 units delivered (8958 units in Jan-Sep 21) 
• High demand for top-end vehicles continue: GLS Maybach 600, Maybach S-Class, S-Class along with AMGs witnessed high customer demand  
• LWB E-Class continues to remain India’s most preferred ‘luxury sedan’: The LWB E-Class remained the single highest selling model for Mercedes-Benz in Jan-Sep 22 period
• GLE & GLS luxury SUVs set new sales record in Q3: 30% of MB India Q3 2022 sales volume comprised the two luxury SUVs | GLS sold its highest volumes in Sep-2022
• All round performance across sedan portfolio: Demand for A-Class Limousine, C-Class, LWB E-Class and S-Class continued
• First customer deliveries of the EQS 580 have started and new bookings will be delivered early 2023
• Total order bank of Mercedes-Benz India as of YTD September 2022 is 7000+ units
• Despite high production and deliveries, Mercedes-Benz witnessed increased order bank due to high customer demand  
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Pune: India’s largest luxury car maker Mercedes-Benz India today announced a 28% rise in sales in the January-September 2022 period, delivering 11,469 new cars. With this Mercedes-Benz India sold more new cars than it did in the entire CY 2021. The sales growth, despite supply shortages is buoyed by a young product portfolio, resurgent customer sentiment scaling up businesses and the ongoing festive period. The strong sales performance breached the pre-pandemic momentum and underpins the growing customer aspiration and preference for a Mercedes-Benz car in core markets. This demand is sustained with a stable economy, strong market outlook and resilient businesses across sector.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Our sales performance is a combination of our attractive product portfolio, bullish customer sentiments and the ongoing festive season. The ‘Made in India EQS’ is receiving an overwhelming response from customers, and we already have 300+ confirmed bookings for the luxury EV. We also have a robust order bank across all models and our focus remains to deliver these cars to our customers, on time. We are confident of maintaining the sales momentum in the coming months with newer products and service offerings in the pipeline.” 

Martin Schwenk added, “Our sales are at pre-pandemic level, having crossed CY 2021 sales   numbers in the first nine months this year. The current market momentum gives us the confidence for striving to achieve our highest sales ever. However, it also remains our endeavour to produce as many cars as possible to cater to the growing demand, amidst the current supply constraints.”  

Mercedes-Benz rolled-out the EQS 580 4MATIC from its assembly lines last month and will be introducing the EQB luxury EV in Q4 2022.

 (All figures of Mercedes-Benz India are that of retail sales.)

Website-www.mercedes-benz.co.in | Twitter – @MercedesBenzInd | Instagram - @mercedesbenzind

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.

At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities with over 125 touch points. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India boasts of the entire portfolio having the highest number of ‘connected cars’ in the luxury segment. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class Limousine, new generation C-Class, E-Class Long Wheelbase, S-Class and Mercedes Maybach S 580, along with the

GLA, GLC, GLC Coupé, GLE and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC+ saloon, AMG GLA 35 4MATIC+ SUV. Completely Built imported cars portfolio includes the V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.

In H1 of 2022, Mercedes-Benz delivered 7573 new cars, showcasing a robust growth of 56% amidst market challenges. The company posted its highest-ever order bank of 6000+ on the back of its seamless omni-channel luxury ‘direct to customer’ retail platform – Retail of the Future. For 2022, Mercedes-Benz’s motto is ‘YOU First’. While ‘YOU’ underlines Mercedes-Benz India’s commitment to Customers, Franchise Partners, Employees, and the Community at large; ‘First’ places them foremost in priority.