Streax Professional launches its latest collection ‘Mercurial’, a confluence of old-world charm and modern-day influences

The collection is a reflection of ‘exuberance of transformations, strongly rooted in modern influences of today’

 

Streax Professional unveiled the collection at a mega fashion event in Mumbai on Sunday night with actress Mouni Roy as the showstopper

Mumbai, India, 3^rd October 2022: Streax Professional, the professional product range for hair care, colour, and style, specially crafted for salon professionals and hairdressers, launched its latest collection, Mercurial, at a fashion event in Mumbai yesterday. Actress Mouni Roy showcased supremacy as the showstopper for the collection and added pizzazz to the runway in her Mercurial style.

Mercurial is about moving from a very colorful vivid, intense hair color with overdramatized flair full clothing fashion with very modern influences of today, into a very subtle monochromatic classy natural hair with layer upon layer of organic material, here we see a stronger influence of softer, cleaner organic shapes with lesser texture more based on cuts and graphic lines and blocked colors.

The influences of folklore/ethnicity and culture from the regions stirs up a much more textured softer pastel tones of color and curly feeling of hair as well as more carefree atmosphere of the hair including ribbons in the updo’s and stylings. 

The collection comprises three components:

• SUPERCHARGED, a departure into the contrasts of impulsiveness, harmony, boldness, and austerity. It gives rise to a feeling of bold escapism into the extremes.
• NATURAL ME, ‘Softness meets rawness’ is the principle that lies behind the theme. Tonal-layered looks are given depth through chunky knits while conventional brightness and lightness meet monochromatic colour, defining its classy, contemporary style.
• OTHERWHERE, takes you to a place of longing, the otherworld. It is about folklore, coupled with characteristics of freedom and self-determination.

Mrs Rochelle Chhabra, Head - Professional Division (Streax Professional), Hygienic Research Institute, said, “Classic can never go out of vogue, and in a modern world of trends, we as a brand enjoy customising different styles and looks for our contemporary customers. With the Mercurial collection, we have tried to showcase 3 distinct head turning styles and looks, representing the transformation from vivid, overdramatized to monochrome to folklore hairdos and prints. We are happy to present our newest collection, which promises to blend old-world charm with modern day style for fashion enthusiasts.”

The collection was inspired and curated with customized fashion designer, the acclaimed Abhishek Sharma, who is popular for his ability to complement the contemporary with the classic. As the showstopper, Mouni Roy exhibited a stylish elegant look from the Natural Me zone, flaunting a hair style with Caramel brown hair colour and honey brown highlights; wearing a bespoke Ivory gown designed by Abhishek Sharma. The event also showcased a stellar line-up of the fashion-forward collection, with models flaunting the colour, designs, and textures to their stylish best.

Streax Professional also announces the winners of Streax Professional Times India Hair style icon 2022, a competition designed for professionals to be recognised in the field of cut, colour, and style; crowning Amit Tonk from North-East zone as India’s first Hair Style Icon 2022. He was loved for the look he created which was a blend of both creative and commercial, with funky colours of groovy pink and crazy violet. Amit won INR five lakhs and a trip to attend Paris Fashion Week 2023. Also, he bagged an annual contract with Streax Professional and a portfolio coverage at The Times of India, Femina and Grazia.

The first runner-up Bhaskar Jyoti Saikia from North-East zone created an irregular cut showcasing the positives and negatives in life, using shades of the funky green colour. He took home a cash prize of INR 2.5 lakhs while the second runner-up Karan Shetty from North zone won INR 1.5 lakhs. His look was a commercial style with hints of crazy violet at the tips. The remaining 8 finalists also received a cash prize of INR 50,000 each.

The competition was designed to scout the best talent in hair dressing, based on various tasks framed by industry experts and international celebrity stylists like Savio John Pereira, Joakim Roos and Yolly Ten Koppel, along with technical experts from Streax Professional.

About Streax Professional 

Streax Professional – a brand closely associated with style and glamour in the salon business- was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 25,000 salons in India and abroad.

About Hygienic Research Institute 

Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best. An ISO 9001:2015 certified company, HRI implements path-breaking innovations and personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax, as a hair colour brand, is trusted and used by 17 lakh consumers every month across India and is sold through three lakh outlets.