National, 18th October 2022 – Today, Tata Starbucks Private Limited celebrates its 10th anniversary with the opening of the first Starbucks Reserve® store in India, Starbucks Reserve® Fort in Mumbai, Maharashtra. A testament to Starbucks` long-term commitment to elevate the coffee experience in one of the brand’s key growth markets globally, the debut of the Starbucks Reserve® store also commemorates the strong connections the brand has built with customers over the past decade.
A 50/50 joint venture between Starbucks Coffee Company and Tata Consumer Products Ltd., Tata Starbucks now operates more than 300 stores in 36 cities with over 3,800 partners (employees) who proudly wear the green apron, serving more than 330,000 customers in India every week. This year, Tata Starbucks marked its largest store expansion in a single year with its entry into 14 new cities.
“India is one of Starbucks fastest-growing markets and we’re proud to open our first Starbucks Reserve store in Mumbai, where our Starbucks journey began a decade ago,” said Michael Conway, group president, International and Channel Development, joining partners for the opening of the Starbucks Reserve Fort Mumbai store. “Since entering India, our green apron partners continue to deliver the iconic Starbucks experience across the market. We look forward to serving more customers and communities through different store formats, digital acceleration, and product innovation as we continue to grow in India.”
In addition to the welcoming Third Place experience Starbucks Reserve is known for, the Starbucks Reserve store will further elevate the signature Starbucks experience by introducing an intimate, multi-sensory coffee experience to customers in India.
“For 10 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in India. We value the strong connections we have with our customers and will continue to innovate and develop to enhance India’s coffee culture,” Tata Starbucks ceo Sushant Dash added. “Starbucks Reserve is a selection of the rarest, most extraordinary coffees Starbucks has to offer and transports customers and coffee aficionados to an immersive and personalized coffee journey. It is all about the customer experience and engagement, the story of our coffee and the craft of our baristas.”
Covering almost 5,200 square feet, the new Starbucks Reserve store is designed to bring the coffee experience to life for customers. The premium coffee experience unique to Starbucks is evident in the new Starbucks Reserve store’s stunning aesthetics. As soon as customers enter the store, they are greeted by the rich aroma of coffee and the monolithic terrazzo Starbucks Reserve bar handcrafted by local artisans. Taking center stage, the Starbucks Reserve bar is set off by renowned architect and artist Ankon Mitra’s undulating sculpture reminiscent of clouds. As customers enter beyond the twin arches, based on Mumbai’s architectural heritage with a modern color palette, they are welcomed by a vibrant floor-to-ceiling mural featuring the Starbucks siren and coffee origin fauna, created by local Mumbai artists Sonal Vasave and Makarand Narkar. The mural comes to life at the tap of a finger through augmented reality (AR) when customers scan the nearby QR code with their Instagram camera.
At the Starbucks Reserve bar, customers can enjoy a lineup of Starbucks Reserve small-lot single origin coffees, some of the most exquisite and rarest coffees in the world, including Bolivia Sol de la ManÞana, Rwanda Sholi, Sumatra Kerinci, brewed and served by Starbucks black apron coffee masters. With their coffee expertise, these highly trained coffee masters draw out the complexities of each beverage’s aroma and flavor profile through a variety of methods—including siphon brewing and nitro cold brewing, and the store also includes an innovative specialty Black Eagle espresso machine.
The Starbucks Reserve bar will also offer exclusive hand-crafted beverages including the Vanilla Bean Latte, Dark Chocolate Mocha, Americano Con Crema, Hazelnut Bianco Latte, Shakerato Bianco, Shakerato Bianco Deconstructed, Sparkling Espresso with Mint and Cortado amongst others.
Customers can also experience exclusive Starbucks Reserve food menu which includes Bagel with cream cheese, Scones, Chocolate Cherry Tart and freshly baked items like Butter Croissant, Cocoa Hazelnut Croissant, Onion & Cheese Twist, Chocolate Twist, Cranberry Twist, Multigrain Croissant, Three Cheese Multigrain Croissant, Spiced Paneer in Multigrain Croissant and Herbed Chicken in Multigrain Croissant
An array of stunning Starbucks Reserve merchandise will be available in India for the first time, including elegant black and gold mugs and tumblers that proudly carry the coveted Starbucks Reserve trademark.
Strengthening Communities in India
Since entering the market, Tata Starbucks has been committed to creating opportunities to empower and transform the lives of girls and young women in India through education. In 2020, the company launched the Tata Starbucks Empowering Girls and Young Women program in collaboration with non-profit organizations Educate Girls and VIDYA India. The program aims to support 2,000 young women through education, financial empowerment and skills development. In addition, each Starbucks store across India sponsors and supports the education of a girl in primary school.
Furthermore, through a Global Community Impact Grant by The Starbucks Foundation, Tata Starbucks and The Starbucks Foundation are supporting the Trust for Retailers & Retail Associates of India (TRRAIN) initiative to provide vocational skills training for 1,000 young women from underserved communities who are training for careers in the retail and food and beverage industries.
Committed to providing an inclusive and diverse working environment for its partners, Tata Starbucks achieved 100 percent pay equity for women and men in 2019, gaining recognition as one of the top 75 best workplaces for women in India by the Great Place to Work Institute. Further strengthening opportunities for women partners, in 2020, Tata Starbucks opened its first store operated entirely by women, a first for the Starbucks brand globally. To date, the all-women store program has expanded to 15 stores across the market.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 34,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com.
About Tata Starbucks Private Limited
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd and currently operates 300+ stores in India across 36 cities, Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Vapi, Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore, Kanpur, Jaipur, Siliguri, Thiruvananthapuram, Nashik, Guwahati, Bhubaneshwar, Goa, Nagpur, Jalandhar, Anand, Calicut, Patiala, Raipur, Kolhapur, Bhatinda, Dehradun and Udaipur through a network of over 3800 passionate partners (employees). Starbucks® stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - A Tata Alliance.
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