ICONIC BRANDS MATCH WITH DORITOS TO CELEBRATE A SIZZLIN’ HOT VALENTINE'S DAY

 

Over 30 brands including Uber, KFC, Taco Bell, Cornetto, Pepsi, Slice, Mountain Dew and Durex engaged with Doritos in a flirtatious social media banter

(Link to the Instagram Banter) 

New Delhi, 14^th February 2022: Doritos, the world’s number one Nacho Chip brand*, celebrated a spicy Valentine’s Day. With the launch of their boldest new flavour, Doritos Sizzlin’ Hot, the brand created a witty and steamy dating profile that has everyone feeling the heat. Some of India’s iconic brands like Uber, Pepsi, Slice, KFC, Taco Bell, 7Up, Sting, Durex, Make My Trip, Yatra.com, Cornetto, Dish TV, Mamaearth, and Kohler joined in on the fiery banter on social media.

From Uber talking about taking you to Sizzlin’ Hot places, Pepsi saying “Its not you, it’s me”, Slice voicing the “raseela ehsaas”, Mountain Dew highlighting the courage needed to snack on Doritos Sizzlin’ Hot, KFC expressing their hots for Sizzlin’ Hot and Durex suggesting that they’re the ‘intense chills’ to our sizzlin’ hot, Doritos’ one-of-a-kind profile grabbed the attention of consumers and brands, who had some of the boldest and most authentic responses.

Inspired by the globally iconic and widely loved platform, Flamin’ Hot, Doritos Sizzlin’ Hot is one of the hottest-of-its-kind in the category that will make anyone say “Yeh Chips Nahi, Fire Hai”! The introduction of this new product is a response to the increasing consumer demand of spicy flavoured snacks, with ‘chilli’ being one of the top flavour buckets that is growing rapidly in the category.

About Doritos:

Doritos, the world’s number one nacho brand, is present in over 55 countries globally. Doritos is targeted at Indian consumers in the 18-to 30-year age bracket, residing in urban and semi-urban centers. Doritos is available in four flavours: Nacho Cheese, Sweet Chili, Sizzlin’ Hot and Masala Mayhem, and in five price points, at INR 10, INR 20, INR 30, INR 50 & INR 90. The product is available across India through a mix of large format retail chains, online channels, and neighborhood stores.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+ “Winning with Pep+” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in.