Mumbai, 15 February 2023: SBI General, one of India's leading General Insurance Companies, has carried out a massive PMFBY (Pradhan Mantri Fasal Bima Yojana) Policy Distribution Drive - "Meri Policy Mere Haath" under the "Azaadi Ka Amrit Mahotsav" Campaign to support Indian farmer communities during the upcoming Rabi season in Rajasthan, Himachal Pradesh, Uttarakhand, Assam, and Karnataka.
The campaign's goal is to reach out to each and every farmer across the Country, covered under the PMFBY scheme and handover the physical copy of the crop insurance policies and educate them on the terms & conditions, benefits of the scheme, their rights & obligations to the insured under the scheme of Pradhan Mantri Fasal Bima Yojana (PMFBY) which will provide financial assistance in the event of crop loss or damage due to natural disasters. The policy distribution at the farmer's doorstep is a one-of-a-kind programme in which physical copies of crop insurance policies are distributed to those farmers who are enrolled in the Pradhan Mantri Fasal Bima Yojana (PMFBY) through special camps (Kisan Melas) held at the gram panchayat/village level. SBI General will also distribute a copy of the PMFBY FAQs and other collaterals in regional language to better assist farmers under the scheme. To assist farmers in filing claims, the policy will include information such as a toll-free number and the company website details.
Mr. Kishore Kumar Poludasu, MD & CEO, SBI General Insurance, said, “SBI General has been a part of PMFBY for last 7 years and is delighted to be a part of the campaign with aim to support the farmers. It is imperative for Indian farmers to opt for this unique crop insurance scheme which can reduce the financial burden on the farmer arising out of natural calamities resulting in crop losses. SBI General will continue its efforts to empower farmers by imparting adequate knowledge about comprehensive risk protection solutions, which can act as a safety net and safeguard themselves from any financial loss. We will continue to make successful attempts to empower Bharat through initiatives such as 'Meri Policy Mere Haath,'. At SBI General, we believe in equally enriching the lives of rural India by offering the right insurance solution that are accessible and affordable.”
This campaign will further be amplified through various mediums such as SMS activity, social media, and farmer camps (Kisan Melas) to further educate them about the policy. The campaign will witness participation from various stakeholders such as the state governments, financial institutions, insurance corporations, and Common Service Centers (CSC) – Village Level Entrepreneurs (VLE) coming together to provide financial safety net to the Indian farmers.
About SBI General Insurance Company Limited:
SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.
Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served over 10 crore customers. We have been awarded ‘Insurer of the Year’ in the non-life category at FICCI Insurance Industry Awards, for two consecutive years.
We have a robust multi-distribution model encompassing Bancassurance, Agency, Broking, Retail Direct Channels and Digital tie-ups. The widespread network of distributors like 22000 plus SBI branches, Agents, Other financial alliances, OEMs, and multiple digital partners enables us to extend our reach to the pocketed remote areas of India.
We offer a bouquet of products spread across wide range of line of businesses to cater to customers in all segments like Retail, Corporate, SME and Rural, ensuring the accessibility in both forms i.e., digital as well as physical.
Our CSR programme is driven by the mission of serving the most vulnerable communities and people at risk with sustainable interventions that can help in enhancing their lives. In line with this objective, we have been associating with various NGOs and/or programs to contribute to various areas aligned with our focus areas of CSR philosophy, like health, road safety, sanitation, education, sustainability & livelihoods, and sports.
SBI General Insurance reported a 11% growth in Gross Written Premium (GWP) in FY 2021-22 and the GWP stood at INR 9260 crore. With the increasing need of health insurance, we have a very channelized strategy for health insurance business, which has reflected in 50% growth in health insurance GWP for the FY2021-22.
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