Gurugram, India – August 28th, 2023: A hydration-based skin care brand, from the house of Honasa Consumer with the flagship brand Mamaearth, is proud to announce that Aqualogica has crossed INR 12.5 Crore monthly revenue milestone in just 18 months, marking a significant achievement in the company’s journey.
Aqualogica debuted as a hydration-based, digital-first brand catering to the unique requirements of Indian skin and tropical weather. The brand became one of the first brands to use the Nobel prize-winning Aquaporins-based approach to hydration. The brand’s focus on consumer centricity and customization for Indian skin with best quality products has played a significant role in the growth. This milestone comes at a time when the brand is expanding beyond 6 ranges and 50 SKUs, along with further strengthening its online presence and expanding its offline network as well. Currently, Aqualogica is catering to over 1.2 million consumers.
Commenting on this milestone, Mr. Varun Alagh, Co-founder and CEO, Honasa Consumer Ltd. says, the launch of Aqualogica is an extension of our philosophy of building brand with products that solve personal care concerns of millennial. Honasa Consumer. has attained expertise in building brands with a digital-first approach as this allows us to tell our story and connect with consumers directly. We have built playbooks that have been created to launch and scale brands. These playbooks are showing results with every new brand that we launch, Aqualogica being the recent example. We have always strived to deliver the best products and services to our customers, and this milestone reflects their trust in us, and we sincerely hope that this continues.
Aqualogica, a home-grown brand built on water as the source and foundation of all life, has launched its purpose called ‘Water for All’. With consumers’ help, the brand has made clean drinking water accessible to those in need. Every time an order is placed on the website, https://aqualogica.in, the brand provides a person in need with access to clean drinking water. Over the last 18 months, the brand has adopted 10 villages and been able to impact 10,000 lives supplying 2.5 million liters of water.
ABOUT AQUALOGICA
Aqualogica is a hydration-based skincare brand, from the house of Honasa Consumer Ltd. The brand was created to solve one of the most neglected skincare concern - hydration. Aqualogica is the first brand in India based on the Nobel Prize-winning Aquaporins-based approach to hydration and light gel- textures specifically formulated for Indian skin & climate. Bringing the best of the science of actives coupled with fruit extracts, Aqualogica’s formulations provide the ultimate boost of hydration. With over 25 SKUs, the brand has launched two ranges - Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients and is currently retailing across its own D2C channel, www.aqualogica.in and marketplaces like Amazon, Nykaa, Flipkart, Purplle and others.
ABOUT HONASA CONSUMER LTD
Honasa Consumer Limited, is a purpose-driven house of brands with a digital-first approach creating the beauty and personal care organisation of the future. Built on a disciplined data-led innovation and channel approach, the company has built an inhouse portfolio digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, and Ayuga. Apart from the owned brand, they have acquired stakes in BBlunt and Dr. Sheth’s. HCL has become a profitable, billion-dollar FMCG conglomerate in just 6 years of inception and is committed to make these purpose-driven brands available across the globe.
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