Astral Collaborates with Shah Rukh Khan's much-awaited film "Jawan" for a Bondtite-powered Partnership

Ahmedabad, 30^th August 2023: Astral Limited, India’s leading building materials company, is thrilled to announce its exciting collaboration with the much-awaited Shah Rukh Khan starrer movie "Jawan," a partnership that echoes the spirit of strength, resilience, and firm bonds. This unique association marks a strategic move to promote Company’s flagship brand, Bondtite, which is renowned for its powerful bonding capabilities with the tagline "Jode Ekdum Tight."

This collaboration exemplifies the Brand’s distinct marketing approach of incorporating larger-than-life elements to generate interest and intrigue around its brand. Joining hands with "Jawan," Astral continues its tradition of pioneering co-promotions that resonate with the audience.

Speaking about this exhilarating partnership, Kairav Engineer, Executive Director at Astral Limited, shared his enthusiasm, stating, "We are delighted to team up with 'Jawan,' a movie that resonates with values of determination and unity, much like our Bondtite that form unbreakable bonds. We eagerly anticipate the release of the movie on 7th September and the impact of our shared message."

As the release date of "Jawan" draws near, Astral Limited is excited to witness the impact of this partnership and the alignment of values between the brand and the movie's ethos.  Astral Adhesives have also released a short-promo featuring Shahrukh Khan promoting Bondtite and the association with the tag line #EkdumTightEkdumRight

Please find below the link for the promo:

Youtube: https://youtu.be/Bondite_Jawaan

About Astral Limited:

Astral Limited started its operations in 1998 from Ahmedabad, Gujarat by venturing into Polymer Pipes Manufacturing. Right from introducing CPVC piping in India to introducing many innovative piping solutions, Astral Pipes today offers the widest range of pipes and fittings for various applications including specialized products for infrastructure development. Astral also manufactures a wide range of water tanks available in various storage capacities. 

Astral entered the Adhesives category in 2014 by acquiring Resinova Chemie Ltd. And the UK-based Seal It Services Ltd. Astral Adhesives manufactures a diversified range of adhesives, sealants, putties, and construction aids. For the Bondtite range, Astral Adhesives has strategically invested in market research over the years, enabling it to understand the deeper requirements of customers and trade and serve them better. With a state-of-the-art industrial setup and Good Manufacturing Practices the company ensures customers always receive the best quality products.  Astral has forayed into the Faucets and Sanitaryware category as well as in Paints category and poised to introduce a product range to meet different consumer requirements.