Percept ICE, the Experiential Marketing, Event Management & Brand Activations Domain Company of Percept Limited, conceptualized and managed the stunning ‘IIJS (India International Jewellery Show) Premiere 2023’ show encompassing the ‘IIJS Networking Night’ on August 3, 2023, followed by the “Jewellers for Hope” Gala Charity Event on August 4, 2023, at the JIO World Convention Centre and Grand Hyatt respectivley in Mumbai. Organized for the Gem & Jewellery Export Promotion Council (GJEPC), the exclusive Networking and Felicitation night was attended by over 1,800 guests, while the select ‘By-Invite’ Gala Charity Dinner saw 400 guests, comprising celebrities and luminaries from the fashion, gems and jewellery domain.
Percept ICE’s scope of work included conceptualizing, planning, designing, producing and on ground execution of both events which included seamless guest relations and security management for a glamorous high profile turnout of industry personalities and managing the auction for charity. Percept ICE ensured a synchronicity of colours and glamour through custom made design elements to give the entire show an inimitable, sophisticated ambiance.
The ‘IIJS Networking Night’ on August 3, 2023, felicitated the luminaries of the Gems & Jewellery industry, recognizing their outstanding contributions with their dedication and passion that have not only transformed and elevated the industry but also inspired generations of craftsmen and entrepreneurs. The sparkling IIJS Celebrations Night saw the vivacious Siddhart Kanan as Emcee hold the evening together even as guests enjoyed a high octane night of festivity, merriment and music along with renowned singer Pritam who wowed them with his mesmerizing melodies.
The 8th edition of the GJEPC esteemed charity dinner, ‘Jewellers for Hope’, held on August 4, 2023, saw them raise an impressive donation for Relief Projects India, a leading NGO focussed on women-child related issues. The exclusive night saw popular Bollywood actor Vicky Kaushal attend on behalf of Relief Projects India. Actress model Sarah-Jane Dias interviewed Vicky Kaushal on stage as he spoke about the organisation and how it has made a positive impact on the lives of the less fortunate pan India through its education, health and awareness initiatives.
The Legends of India’s gem and jewellery export industry were present at the IIJS Premiere 2023 including Mr. Vipul Shah (Chairman, GJEPC), Mr. Kirit Bhansali (Vice Chairman, GJEPC); Mr. Nirav Bhansali (Convener, National Exhibitions), Mr. Milan Chokshi, Convener, Promotion Marketing, GJEPC, Mr. Paul Rowley, Executive Vice President, Diamond Trading, De Beers Group; Somasundaram PR (MD, India, World Gold Council) and Mr. Sabyasachi Ray (Executive Director).
Said Vidya Alva, Chief Operating Officer, Percept ICE, “We were thrilled to receive the mandate once again, to manage the ‘IIJS Networking Night’ and the “Jewellers for Hope” Gala Charity Event for the Gem & Jewellery Export Promotion Council of India. With bespoke art and décor elements serving as a sophisticated ambiance while ensuring a seamless on ground show flow, we are delighted with the feedback received both from our client and their guests.”
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