Screenshot 2023-08-24 at 15.05.22.png Force IX's A/W'23 collection is an ode to the sanctuary we call home. This season will witness the celebration of all things that remind us of where we come from. The inspiration is drawn from the humble elements of our homes in the form of aesthetics, such as the curtains, the table linen and the showpieces that the home adorns. The designs showcase the interplay of colour blocking, geometry and unexpected colour combinations, all infused with minimalism. The sweet nostalgia that one carries with them when they are away from home is translated into the ensembles in the form of floral and tonal prints, washed-out effects and handwritten fonts. The collection also witnesses a whimsical tribute to the joyful and lighthearted memories that were made within the walls of our homes. Inspired by this playfulness, the ensembles have varsity-inspired graphics, together with pops of colour through visibly grand graphics and trims. For your reference, please find attached the collection note and the low-res campaign images (featuring Akshay Kumar) of the new collection. You can find the hi-res images of the collection at this download link. Additionally, for the launch of the A/W'23 collection from Force IX, Akshay Kumar himself has shot a cool and vibrant video clip. You can view/download the video by clicking on this link. We would be most grateful if you would consider carrying the news of the launch and/or the video with Akshay Kumar on your digital channels to make your viewers aware of this new offering from Force IX.

Force IX's A/W'23 collection is an ode to the sanctuary we call home. This season will witness the celebration of all things that remind us of where we come from.

The inspiration is drawn from the humble elements of our homes in the form of aesthetics, such as the curtains, the table linen and the showpieces that the home adorns. The designs showcase the interplay of colour blocking, geometry and unexpected colour combinations, all infused with minimalism.

The sweet nostalgia that one carries with them when they are away from home is translated into the ensembles in the form of floral and tonal prints, washed-out effects and handwritten fonts.

The collection also witnesses a whimsical tribute to the joyful and lighthearted memories that were made within the walls of our homes. Inspired by this playfulness, the ensembles have varsity-inspired graphics, together with pops of colour through visibly grand graphics and trims.

For your reference, please find attached the collection note and the low-res campaign images (featuring Akshay Kumar) of the new collection. You can find the hi-res images of the collection at this download link.

Additionally, for the launch of the A/W'23 collection from Force IX, Akshay Kumar himself has shot a cool and vibrant video clip. You can view/download the video by clicking on this link.

We would be most grateful if you would consider carrying the news of the launch and/or the video with Akshay Kumar on your digital channels to make your viewers aware of this new offering from Force IX.