REHAU Celebrates 75th Anniversary with Acquisition of Red Star, an Indigenous Edgeband manufacturer

The Strategic Move Solidifies the German Polymer Major's Dominance in The Edgeband Category

 

National, 22^nd February 2024: REHAU, the global leader and pioneer in polymer products for furniture and industrial solutions, is celebrating its 75^th anniversary worldwide this year. Renowned for its innovative Edgeband solutions, REHAU stands as a leader, offering the widest and most advanced range of products. REHAU proudly announces the acquisition of the local Edgeband manufacturer Red Star, as a strategic decision aimed at further strengthening its market presence in India. With this acquisition, REHAU is expanding its retail footprint and will add to its kitty an  economic range of edgeband solutions. Renowned globally for its emphasis upon innovation and quality, REHAU has long been synonymous with German engineering and technologically advanced solutions. Retail consumers and small to medium furniture manufacturers will thus greatly benefit from this move as they will gain access to more matured product offerings at their doorstep.

The acquisition of Red Star marks a significant milestone in REHAU's journey, further affirming the company's commitment to the fast growing Indian market and to keep delivering on its customers’ expectations.

Mr. Faiz Ahmed, MD of REHAU India, further stated, "A feather in the hat of REHAU’s 75 year journey globally has been the market leadership in Edgeband market in India for over 25 years now. We have also continuously expanded our product portfolio during this time to serve our customers better. Indian furniture market is ever evolving, and is poised for strong fundamental growth. Increasing share of the organized players in and fast growth of retail market are two key factors driving the growth of the industry.

The strategic acquisition of Red Star marks a significant milestone in our journey of taking the edgeband market in India to newer heights. The synergies stemming from this acquisition for both REHAU and Red Star are substantial and we are excited about the opportunities ahead. REHAU remains dedicated to providing unmatched quality, design, choice, price range and value to our current and prospective customers."

"The acquisition of Red Star is not only a key strategic move for us but also is a first in the edgeband industry in India. With this acquisition, we will be widening our presence across all growing customer segments. All of this is in addition to our efforts to fortify our existing facilities. Recently, we setup the Edgeband manufacturing Center of Excellence at Vadodara which is now operating India’s largest manufacturing capacity. We are also in the process of building a new Design Center at Vadodara which will improve the pace of new offerings to our customers. These are just a few examples demonstrating our commitment towards our customers and there’s a lot more to come.”, said Mr. Manish Arora, VP - Furniture Solutions, REHAU South Asia.

“This is an exciting moment for us at REHAU as we progress with the strategic acquisition of Red Star. Edgeband as a product is yet to reach the maturity in Indian market and is growing robustly. We are committed to serve this market across all segments nation-wide. The partnership with Red Star is a testament of this commitment as we expand our range of offerings for the Indian market enabling us to offer a wider range of products and develop the markets across the growing Tier 2 and Tier 3 cities.”, said Mr. Lakshmi Pacha, VP - Strategic Projects, REHAU.

"I am thrilled with our partnership with REHAU, this strategic move not only validates the hard work and dedication of our team but also opens up new avenues for growth and innovation. We are excited to join forces with REHAU and leverage our combined expertise to further strengthen our presence in the market. Together, we will continue to deliver exceptional products and drive the industry forward. This marks the beginning of an exciting new chapter for Red Star, and we look forward to the promising journey ahead.”, said S Karthikeyan, Promoter, Red Star Polymers.

Looking ahead, REHAU envisions a future with continued growth and expansion in India. Plans are underway to establish Experience Centers across major cities of India, offering consumers and industry experts such as architects, interior designers and furniture manufacturers, an opportunity to experience the REHAU way when it comes to furniture solutions and innovation.

In essence, REHAU's acquisition of Red Star, coupled with its strategic growth initiatives, epitomizes the company's unwavering commitment to excellence, innovation, and leadership in the Indian market. As REHAU charts its course towards becoming one of the top brands for furniture products in India, the future holds limitless opportunities for growth and transformation in the Indian furniture industry.