Delhi, 12th June 2024: Channelplay, a leading retail distribution and solutions company is thrilled to unveil the remarkable insights gleaned from its ‘Retail Sales Promoter Program’, which is meticulously managed on behalf of a leading car care products brand ‘Turtlewax’. The program, tailored to enhance brand visibility and drive sales, has yielded invaluable data and strategies that have reshaped the retail landscape for the automotive industry.
Through a strategic partnership with Turtlewax, Channelplay has developed a dynamic retail sales promoter program aimed at elevating customer engagement and bolstering market presence. The program's success lies in its comprehensive approach to sales management, encompassing recruitment, training, supervision, and performance evaluation. With a steadfast commitment to excellence and a dedicated program team, Channelplay has elevated brand visibility, upheld promoter hygiene, and achieved remarkable revenue growth, boasting a staggering YoY increase of 300%.
The Retail Sales Promoter Program, managed by Channelplay, has become instrumental in the marketing strategy for the car care products brand. Through meticulous oversight and a tailored approach to sales management, the program has surpassed all expectations. Since July 2023, the advocate headcount has grown significantly from 16 Promoters and 1 Team Leader (TL) to 63 Promoters and 3 TLs, driving substantial revenue growth. This partnership with Turtlewax spans multiple regions, including Delhi/NCR, the North East, West Bengal, Kerala, Himachal Pradesh, Andhra Pradesh & Telangana, Odisha, Uttar Pradesh, Uttarakhand, and Goa.
Ms. Lakshya Das-Vice President Sales Force Outsourcing at Channelplay, comments, "The insights derived from our Retail Sales Promoter Program have been instrumental in revolutionizing the retail experience for the brand. By harnessing data-driven strategies and fostering a culture of excellence, we have achieved unparalleled success in driving sales and enhancing brand presence”.
Key insights from the Retail Sales Promoter Program include:
Targeted Promoter Placement: Leveraging market intelligence, promoters were strategically positioned in high-traffic retail outlets, maximizing brand exposure and consumer interactions.
Recruitment Excellence: Channelplay's robust recruitment process ensures the selection of top-tier talent to represent the Turtlewax brand in retail environments, fostering a knowledgeable and customer-centric sales force. Hiring TAT of <21 days was maintained ensuring swift acquisition of skilled resources.
Brand Image Care: Rigorous hygiene protocols were implemented and upheld to safeguard the brand's image and ensure customer satisfaction, fostering trust and loyalty among consumers. Regular checks were conducted and found a significant improvement in promoter presence compliance, with a rise from 85% to 95% over the past six months.
Best in Class Technology Integration: Channelplay harnesses the power of state-of-the-art technology solutions to streamline retail operations, optimize resource allocation, and provide real-time insights for informed decision-making. Achieving a milestone, the company process claims 100% paperless, enhancing efficiency and reducing environmental footprint.
Employee engagement activities: Channelplay prioritizes employee engagement and satisfaction through targeted programs and incentives, fostering a culture of motivation and dedication among retail staff.
Productivity Enhancement: Through innovative strategies and performance management techniques, Channelplay is committed to driving productivity among Turtlewax's retail teams, maximizing sales opportunities and revenue growth.
Promoter Training and Development: Continuous training and skill enhancement programs were conducted to empower promoters with product knowledge and sales techniques, enhancing their effectiveness in driving conversions. Achieving consistency, two training sessions were conducted every month, ensuring promoters are equipped with the latest skills and information.
A senior representative from Turtlewax stated, "Channelplay has been pivotal in identifying our needs and tailoring their services to meet our requirements. We highly value our partnership with them."
The success of the Retail Sales Promoter Program underscores Channelplay's commitment to delivering innovative and results-driven marketing solutions. As Channelplay continues to pioneer excellence in the industry, the insights gained from this program will serve as a blueprint for future endeavours, shaping the future of retail sales management.
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