G-SHOCK amplifies its core values of ‘Never give up’ and supports the evolving youth in India via its TEAM G-SHOCK initiative in its latest campaign

 

National, 13 June 2024: Casio India proudly launched a rousing campaign with its newest members of TEAM G-SHOCK in India—a stellar assembly of individuals who embody the epitome of ‘Absolute Toughness’ embracing the true spirit of the brand.  Our brand ambassador, Shubman Gill leads this pack with his unwavering commitment, exceptional talent, and grit on and off the field in the world of cricket. These individuals personify a fierce spirit and authenticity in their respective fields and resonate with G-SHOCK and its spirit of never giving up against all odds. 

This marks a significant milestone in G-SHOCK’s journey in India as it has created TEAM G-SHOCK for the first time in the country through a diverse group of dynamic individuals, each representing their respective arena that embody the spirit of resilience, creativity, and toughness which are synonymous to the brand.

The curtain was raised in August, last year when Shubman Gill was announced as the brand’s ambassador and unveiled the “Rise Above the Shocks” campaign with the GA-2100 series. In this latest edition of TEAM G-SHOCK India, the brand has extended the thought further by selecting trailblazers from the sub-cultures of hip-hop, b-boying, rally racing, and skateboarding. These individuals not only excel in their respective fields but also exemplify the enduring and fearless spirit that G-SHOCK stands for.

Embarking on an extraordinary journey, TEAM G-SHOCK transcends individual accomplishments to form a collective narrative of resilience, triumph, and unwavering determination. 

 

Meet the new members of TEAM-G-SHOCK:

• Harith Noah, India’s Highest-Ranked Dakar Rally Athlete: Turning a childhood passion into a trailblazing career in Motorsports, Harith has exemplified toughness through several crashes, burns, rise & fall moments to reach the pinnacle of rally racing in India. A distinguished rally racer, being the fastest Indian at the international cross-country rally racing Dakar Rally, he has been successfully epitomizing the indomitable spirit of TEAM G-SHOCK. Aligning seamlessly with his pursuit of excellence is the G-SHOCK Mudmaster GG-1000-1A3, renowned for its mud resistance and durability.

Link: https://www.youtube.com/watch?v=kP1fRezRUXQ

• The youngest mega rapper in the country, Paradox: The humble and very talented rapper progressively captured millions of hearts by winning the first runner-up title on MTV HUSTLE 2.0. Paradox embodies the bold and dynamic artistic expression of Indian Hip Hop with the G-SHOCK GA-140GB—1A1 with its bold aesthetics of black and gold.

Link: https://www.youtube.com/watch?v=w1BMZBpcBHk

• Picking up skateboarding as a passion in India, the Skateboarding Crew, Urban Outlaws, featuring Sagar Waghela, Jay Singh, Nikhil Shelatkar, and Kushal Gaikwad, has broken the norms of taking up a sport that has not yet become the kind of crazy counter-culture phenomenon in India as it has across the globe, influencing not just urban sports but also street-culture and streetwear fashion. The crew dared to dream and truly symbolize the 'Never Give Up' spirit through the legendary G-SHOCK DW-5600BB-1A1.

Link: https://www.youtube.com/watch?v=mRiLETukxaA

• Adding a dynamic flair, Arif Chaudhary (popularly known as Flying Machine), India's premier B-Boyer showcases resilience and determination as he turns his passion into a career, exemplifying toughness in pursuit of his dreams. An accomplished athlete being the first one to have represented India at Red Bull BC One finals, Arif sports one of the most popular G-SHOCK GA-2100-1A1, reflecting the fusion of style and resilience.

Link: https://www.youtube.com/watch?v=u-NcwJ1vAbc

The campaign films highlight how each TEAM G-SHOCK individual has transformed their passion into a trailblazing career, exemplifying toughness through numerous trials and tribulations to reach the pinnacle of their fields in India. Each athlete has risen above the shocks to become a pioneer in their domain, driving their field to the brink of a revolution. Each of them proudly adorns a G-SHOCK watch that not only complements their individuality but also symbolizes their unwavering commitment to ‘Never Give Up.’

Talking about the momentous occasion, Mr. Hideki Imai, Managing Director, Casio India, said, “It takes us immense pleasure to launch our follow up to ‘Rise Above the Shocks’ campaign with the TEAM G-SHOCK in India. As the brand continues to evolve, it is our steadfast endeavour to support and celebrate the young, talented individuals who fiercely embrace the ‘Never Give Up’ attitude, inspiring the Gen Z & Millennials across the country.

The TEAM G-SHOCK individuals are the true flagbearers in their respective fields, representing individuality, pushing boundaries, and embracing freedom. We are confident that each individual’s unique talents and stories of resilience and triumph will deeply inspire and connect with the Indian youth, fostering a profound connection between G-SHOCK and its wearers. As TEAM G-SHOCK ventures forth, it embodies the spirit of a rising new India, where fearless spirit meets passion, toughness meets talent, and challenges are conquered with unyielding resolve.”

This collaboration stands as a testament to Casio India's dedication to weaving a narrative of resilience and triumph that resonates with the rich tapestry of cultures and the burgeoning community of sports, streetwear fashion, art and music enthusiasts in India.