H&M introduces its Home Concept to Hyderabad at Inorbit Mall

Hyderabad, June 07, 2024: H&M India, an international retailer known for fashion and quality at the best price in a sustainable way, inaugurates its H&M Home concept in Inorbit Mall, Madhapur, spanning a dedicated floor space of 2012 square meters. This significant addition marks a new chapter for H&M in Hyderabad, offering customers an elevated shopping experience with the highly anticipated H&M Home collection.

The store features the latest Summer Collection alongside the H&M Home range, catering to a wide array of customer needs. Fashion enthusiasts can explore the versatile offerings for Ladies,  Men’s collections, all starting at an attractive price of Rs. 399. H&M’s Summer Collection includes an eclectic mix of free-flowing silhouettes with statement-making prints and colors. Key pieces include innovative knitted kaftans, crochet pieces, voluminous maxi-shape sun dresses, and matching skirts or short sets worn with bikini tops that are perfect for summer vacations.

The Home concept, on the other hand, offers a stunning selection of premium bed linens, elegant dinnerware, and home décor items designed to enhance a variety of interior styles. Whether customers prefer contemporary statement pieces or timeless classics, the Home collection provides all the essentials for creating a stylish living environment. With prices starting at just Rs. 149, the collection is aimed at making luxurious living affordable for all.

Commenting on the launch, Yanira Ramirez, Country Sales Manager, H&M India, shared, "We are elated to add our long-awaited Home concept to our store in Hyderabad, which aims to provide a dimension of chic and contemporary home décor to the vibrant city. Our goal is to inspire and showcase the latest trends in home décor, alongside our fashion offerings. We remain committed to offering high quality at competitive prices, all while upholding our dedication to sustainability."

Aligned with H&M's sustainability initiatives, the new store in Hyderabad actively participates in the Garment Collect initiative, encouraging customers to recycle clothing and textiles, regardless of the brand or condition.

H&M India is proudly present in Inorbit Mall along with Sarath City Capital Mall and Irrum Manzil in Hyderabad and online at www.hm.com and Myntra.com.

About H & M

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In India, H&M operates in 62 stores across 29 cities and is also present online on HM.com and Myntra.