Rocket Rice Lager: India's Fastest-Selling Goan Beer Soars in The Indian & US Market with 10x Growth

Sptember 20th, Mumbai: Goa, known for its vibrant party scene, is the perfect next stop for the Indian homegrown brand, Latambarcem Brewers, as they recently launched their Rocket Rice Lager beer. This delightfully crisp, irresistibly light, and beautifully smooth Rice Lager is the ideal choice for any occasion. The newly launched Rocket Rice Lager has already become a favourite in the—party capital of India. Crafted with the finest Goan rice, Rocket Rice Lager is more than just a beer, it offers a taste of Goa itself. Its crisp, light, and smooth flavour makes it the perfect companion for lazy beach afternoons, lively evenings with friends, or enjoying the iconic Goan rice and fish thali.

Imagine sipping on a beer that's as refreshing as a coastal breeze, as authentic as a Goan curry, and as unique as the state itself.- that's the Rocket Rice Lager experience. This latest culinary creation from Maka di by Latambarcem Brewers, is dedicated to capturing the essence of Goa in every bottle. Just a few months after the launch, Rocket Rice Lager has already crossed a significant milestone, exceeding 10,000 cases in volume per month and is on track to achieve a staggering 10x growth. This success positions it as the Top Goan rice lager, solidifying its place as one of the most popular Goan beers. This beer is not just a drink; it’s an experience that will leave you intrigued and excited.

“We wanted to create a beer that's as unique as Goa itself. Rocket Rice Lager is like Goa in a bottle. It is a celebration of the state's rich heritage, vibrant culture, and the incredible taste of Goan rice. The first sip of Rocket Rice Lager is sure to transport you back to the serene shores of Goa, without having to move your feet. We at Latambarcem Brewers are thrilled to introduce a beer that truly captures the essence of Goa. It’s not just about creating something new, but about crafting a brew that reflects the vibrant spirit, culture, and soul of this state, giving the party capital a beer it can proudly call its own," said Ishan Varshnei, CEO of Latambarcem Brewers.

Not just this, the brand also recently launched in the US market and has been met with enthusiastic acceptance. Currently available in 10 states – Arizona, Oregon, Washington, Virginia, North Carolina, Texas, Chicago, Michigan, Colorado and California – Maka di’s Rocket Rice Lager has ambitious plans to expand its reach, targeting distribution in all 50 states soon.

With a 4-5% ABV, Rocket Rice Lager offers a balanced and refreshing experience. Its low bitterness and subtle sweetness make it easy to drink and enjoyable for everyone, from seasoned beer enthusiasts to casual drinkers- making it the perfect companion for house parties or a casual hangout with friends. Beyond its exceptional taste, Rocket Rice Lager also reflects Maka di's commitment to sustainability and community. The brewery sources its ingredients locally, supports local farmers, and actively participates in environmental initiatives- making it a true all-rounder.

Maka di’s Rocket Rice Lager is not just a beer, it's a journey. So, hop on board, head to your nearest outlet, and let’s blast off to flavour town! Don't miss the chance to experience the taste of Goa in every sip!

Maka di’s Rocket Rice Lager is now available at all your nearest retail outlets in Goa.

(Maka di Rocket Rice Lager Outlets Name in Goa )

About Latambarcem Brewers: Founded in 2017 by Aditya Ishan Varshnei and Anish Varshnei, LB Brewers is a young, innovative beverage company with a vision to create a distinct market presence. The company operates under a holistic strategy, encompassing product development, manufacturing, supply chain, and brand building. LB Brewers boasts two main brands: Maka di, offering a range of unique craft beers such as Belgian Blanche, Bavarian Keller, Belgian Tripel, Honey Ale, Rose Brut IPA, Shandy, and Borecha, a functional beverage brand featuring a range of health-forward beverages with a hero product being their probiotic kombucha with flavours like Mango Kombucha, Hawaiian passion fruit, Lemon Ginger, Cuban Watermelon Mojito, Orange Kombucha, Tiki - T, Rose Litchi and many more.