Radio City’s ‘Cricket ka Blockbuster 2025’ brought fans closer to the Champions Trophy and 20-20 with exclusive insights, thrilling contests, and unforgettable experiences.
India, 11th March 2025: Radio City, India’s leading radio network, successfully concluded its flagship campaign, “Cricket ka Blockbuster 2025,” a 100-day celebration filled with CRICKET, PASSION, and UNITY. With cricketing legend Harbhajan Singh at the helm, the campaign brought cricket aficionados exclusive match insights, expert analysis, and a host of thrilling contests that created remarkable memories across Radio City’s on-air and digital platforms.
Fans across cities formed their own ‘City Champions’ teams through on-air and digital challenges, with winners getting the once-in-a-lifetime opportunity to attend live matches in the 20-20 tournament. From daily trivia and cricket-themed humour to engaging reel challenges, the radio channel left no stone unturned in creating the ultimate fan experience. Adding to the excitement was a high-energy “Cricket ka Blockbuster Anthem,” composed by a leading artist, celebrating the spirit of the campaign. Promoted extensively across Radio City stations, Instagram Reels, and YouTube, this anthem amplified thrill and enthusiasm surrounding the campaign, making it an actual festivity. The excitement continues as the cricket fever now shifts to the highly anticipated upcoming 20-20 matches.
The campaign offered daily content pegs that commemorated the spirit of the sport through engaging segments. “Cricket Ka Dose with City Ke Jocks” featured Radio City RJs delivering daily score updates, trivia, and contests to keep listeners hooked. “Babbar Sher – Cricket Special” added a humorous twist with witty couplets, mimicry, and cricket-themed banter. Game supporters showcased their craziest celebrations, chants, and moments in the “City Champions Reel Challenge” using campaign hashtags. Harbhajan Singh connected with the crowd through “Harbhajan Singh – On Mic,” sharing exclusive match perceptions, anecdotes, and pre- and post-match analysis. Meanwhile, “City Champions Unplugged” spotlighted winners as they shared their excitement and stories of attending live matches, amplifying the gala across platforms.
Ashit Kukian, CEO of Radio City, said, “Cricket holds a special place in the hearts of every Indian, and we elevated this passion with ‘Cricket ka Blockbuster 2025.’ With Harbhajan Singh’s unmatched expertise and a wide range of interactive engagements, we offered our consumers a unique opportunity to witness the sport like never before. This campaign was all about celebrating the audience and bringing them closer to the action. As a pioneer in radio entertainment, Radio City continued to be the go-to destination for thrilling and innovative content.”
Harbhajan Singh, cricket legend and campaign face, added, “‘Cricket ka Blockbuster’ created an immersive and exciting cricket journey for every fan. From match analysis to fan stories and contests, we built a celebration that went beyond the game. Cricket has always been more than just a sport to me it’s a passion and a way of life. It was incredible to be part of this journey with Radio City, bringing cricket’s magic directly to the listeners.”
Through multi-platform engagement, “Cricket ka Blockbuster 2025” blended cricket, entertainment, and humour for devotees nationwide. Your Cricket. Your Team. Your Champions. Listeners tuned in to Radio City for the latest updates, contests, and their chance to be part of India’s biggest Champions Trophy celebration!
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