Chicco unveils Ad Campaign “Mom’s Breastfriends” to support working mothers

New Delhi, 2^nd August, 2019:To empower breastfeeding moms as well as new-age parents, Chicco India, one of the biggest global baby care brand from Italy unveils its Ad Campaign on Social media on the occasion of International Breastfeeding Week, 2019. International Breastfeeding Week is celebrated every year from August 1^st to August 7^th to support and encourage breastfeeding mothers.

While only a mom can pump and breastfeed her baby, Chicco believes that the journey becomes easier when she gets all the support she can from everyone around her. Through the campaign Chicco not only encourages breastfeeding mothers and her closed ones to make the whole process pleasant and memorable.. Chicco has also planned a contest on social media in which they will be inviting stories from mothers on how their immediate environment and Chicco has given them the necessary support they needed while breastfeeding.

On this occasion,ChiccoOsservatorio’ (Chicco’sBaby Research Centre) quotes,“The milk of each mother is the perfect food for her baby. It contains all the nutritional principals required for growth up to 6 months of age and is recommended by the WHO* even after weaning. Besides supporting the growth of our little ones to grow well, breast milk also protects them from infections s, obesity and diabetes. When you go back to work or if you have to briefly go out, you can use a breast pump to avoid losing all these benefits. This useful equipment will serve not only to allow you to continue to give your baby your precious milk, but also to avoid losing the stimulation of your breasts if at the feeding time, you cannot be with your baby.”

According to Mr. Rajesh Vohra, CEO, Artsana India,“We at Chicco have always had the perfect relationship with mothers all around the world. We share every single day with them during an extraordinary period of their lives. A mother’s love for her children knows no boundaries and she will do whatever it takes to find the best for them. Our passion for creating solutions for mothers is similarly limitless.And when it comes to looking after babies, neither of us is prepared to compromise.We at Chicco have a holistic vision of babies and of the world they inhabit.”

Chicco offers NaturalFeeling range of Breast pumps and other breast-feeding accessories which includes Manual and Electric Breast Pumps, Nipple Shields, Breast Padsand Breast Wipes that empower the mothers to enjoy this special experience of breast feeding for a longer duration with total peace of mind.

Chicco’s Manual Breast pumpis a great offering that enables the mother to extract, express and store her milk effectively and with utmost ease with the help of its Exclusive Chicco System. With an ergonomic handle, it provides easy grip along with maximum comfort & less fatigue to mother’s hand. It has an extra soft silicone cup that gently envelopes the breast.

Chicco NaturalFeeling Electric Breast pump offers innovative features like memory function and adjustable expression that helps mothers to extract milk in an effective and delicate way  making it a  wonderful experience.

ChiccoBreast Padsoffer maximum safety for delicate skin of the breasts by preventing milk from coming into contact with the skin. They are made of anti-bacterial fabric and are Ultra-thin & breathable which makes them comfortable to wear and are invisibleunder clothing.

Chicco Nipple Shieldshelp to facilitate latching of the baby to the breast when direct breastfeeding is difficult for new mothers. They allow maximum skin to skin contact and are made of soft & fine silicone that ensures an optimal fit.

Chicco Breast Wipes are perfect for cleaning the breasts before and after feeding. They are enriched with Vitamin E &glycerin that nourishes & keeps the skin hydrated and the Prebiotic active offers protection & safety.

About Chicco India:

Chicco is one of the largestglobal baby care brands from Italy. Chicco is part of the Italy based multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative product range in nursing, cosmetics, toys, travel (Strollers, highchairs and car safety seats) and fashion. With its brand essence of ‘wherever there’s a baby’, Chicco puts its passion and expertise into capturing the moments between parents and babies to transform them into safe, simple, and effective solutions.

Overview

Chiccois one of the biggest global baby care brandsfrom Italy. Chicco is part of the Italy based multinational company,Artsana Group. The brand takes care of multiple needs of babies in 0 to 36 month range through its innovative products in nursing, cosmetics, toys, travel (Strollers, highchairs and car safety seats) and fashion. With its brand essence of ‘wherever there’s a baby’, Chicco puts its passion and expertise into capturing the moments between parents and  babies to transform them into safe, simple, and effective solutions.

Brand Heritage

Artsana Group, founded in 1946 by Cavaliere del Lavoro Pietro Catelli, recorded a total turnover in 2016 of 1,442 million Euro, divided between 2 business areas: Baby Care (87%) and Health Care (13%). Set up as a small family business, since April 2016 the 60% of the Group is owned by Investindustrial and the 40% by the Catelli family. The Group operates all around the world, with 5 production units in Europe and 21 subsidiaries, 12 of which are in Europe, along with a network of agents and distributors located in over 100 different countries. Some of the Group’s major brand names are Chicco, Prénatal, Neo Baby, Boppy and, since February 2016, Fiocchi di Riso, Sitar Clean and Fiosiolact.

Chicco, the flagship brand of the Artsana is a cross category Master Brand on the world Baby care market and has introduced many innovative solutions in baby care category including the world’s first Anti-Hiccup Teat and Trio System stroller, the Bee Hive projector.

Chicco’s vast experience in the infant world has been complimented by an Observatory

Facility – ‘Chicco Osservatorio’ (Baby Research Centre), dedicated to increasing its knowledge of psycho-physical, emotional and social needs of the babies. Osservatorio observes these aspects very closely, collaborates with experts in the medical-scientific world, communicates with the education facilities and constantly gathers suggestions from mothers and fathers to gain as much knowledge as possible on the world of children.The brand then applies new ideas and innovation to create safe and healthy products for babies.

Chicco in India

Artsana started its Indian operations in 2010 with its 100% subsidiary headquartered at Gurgaon. In the past 7 years, Chicco has been able to make its significant mark in Indian baby care market and has been growing at a CAGR of above 35% since then.Chicco has an omni-channel presence in India through multichannel distribution including Chicco exclusive brand stores, speciality baby shops, online partners and distribution.Chicco believes in offering the same global product experience to all its consumers across the countries. The products are manufactured in Artsana group’s in-house production units in Italy and directly supervised units in India and other countries under strict quality parameters and safety standards

Products in India

Chicco offers entire range of baby products for 0-36 months of babies except food and medicine.

·         Nursing: Chicco offers a wide range of nursing products related to Breast feeding, Boppy nursing pillow, Sterilisation, Soothing, Weaning, Protection (Insect, Sun, and Accessories) and Humidification. All the feedingbottles, soothing and weaning products are BPA free.

·         Baby Cosmetics:Chicco has ‘Baby Moments’ and ‘Natural Sensation’ range of baby cosmetics that are parabens free, hypoallergenic and clinically tested. They are free from alcohol, SLS and SLES.

‘Baby Moments‘is already a well reckoned name by new-age mothers for baby cosmetics in India; ‘Natural Sensation’ is a new launch, the composition of which is inspired by ‘vernix caseosa’ (a layer that protects baby’s skin in the last trimester inside mother’s womb). The range is free from phenoxyethanol, mineral oils and colouring agents.

·         Juvenile: Chicco is one of the leading and preferred brands in this category and offers a wide range of First strollers, Second strollers and Duo systems (combination of stroller and car safety seat).

In addition to strollers, the range includes baby carriers, Highchairs, Bouncers and car safety seats. All the products are homologated to international standard of quality and safety.

Toys: Chicco offers specific, fun and safe products in infant, preschool and ride-on categories. We design and develop our toys to support parents in the growth of their children, meeting their needs and stimulating their aptitudes. Chicco is committed to make this special time unique by offering products that let parents and children know each other in every single moment, while playing and discovering new things around them in complete serenity.

·         Fashion: Designed in Italy, Chicco fashion is one of the most distinguished lines in 0-4 years of age group. Baby apparels are designed for intuitive playfulness and comfort of the baby. The materials used to produce our products are tested according to stringent quality standards.

Chicco shoes, light weight and flexible, with the exclusive insole “Chicco Natural Footprint” that aids the natural development of the arch of the foot.

For more information, visit:

http://www.chicco.in

http://www.artsana.com