August2019, Mumbai:
Friendship is a bond that is uniquely
liberating! From being goofy to sharing wisecracks, friendship gives kids the
freedom to completely be themselves.Also in their crucial years of development,
it allows themto bond with peers, giving them a sense of belonging.This August,
emphasizing the importance of finding freedom in friendship, Sony YAY!
introducesthe second edition of their initiative ‘Project Dosti’.Through this
initiative, the channel aims to encourageand empower children to come together with
the aim of cultivating the true meaning of friendship
Project
Dosti was celebrated in Delhi where Honey & Bunny brought kids together from
Prayas Children's Home for Boys (NGO)and
Jain Happy School in Delhi,to make some new friends in the fun filled
session. They also got to witness Bunny’s wackiness,and Honey’s goofiness,
glimpsing the essence of true friendship between the crazy cat duo. The
initiative called for kids to stand together as one and show the power of unity
and what better way than to play various team building games.It only goes to
show how powerful you are when you stand united and work together as a team. In
the true spirit of the initiative, children exchanged friendship bands with
each otherand waved the tricolor reveling in their shared patriotic
fervor.
Project Dosti combines the
universal pull of friendship and freedom to drive home unity amongst all.
Celebrating children’s refreshing innocence, Sony YAY! hopesto foster the
budding spirit of unity and camaraderie towards all.
Comments:
LeenaLeleDutta, Business Head, Sony
Pictures Networks India, Kids’ Genre!
“The bond of
friendship is crucial in one’s formative
years. It brings in its wake, many life lessons. Our endeavour with Project Dosti
is to highlight how friendship beyond any dividehelps kids find freedom in
everything and paves the way for building a healthy promise for the future
citizens of the country. And who better than Honey & Bunny, kid’s favourite
duo to convey thismessage.”
About Sony YAY!
Sony YAY! is the first
kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’
everyday lives through various endeavours. A
channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new
standards and benchmarks in kids' entertainment. The channel’s content is
unique, fresh and relatable and is produced in India. The channel, within one
year, produced 6 original shows which include Guru AurBhole - a
musical comedy, Honey Bunny kaJholmaal - a comedy
with hilarious adventures of an odd team of pets, Paap-O-Meter- a
unique laugh-out-loud ghost comedy and KickO
and Super Speedo – a tale of a super-kid and his super gadget car who are
out to save Sun City. Available in Hindi, Tamil, Telugu, Bangla, Marathi,
Malayalam and English. Sony YAY! is the first kids’ channel to be
available in 7 languages. This year, the channel has entered into licensing and
merchandising, making their endearing characters a part of kids’ lives
wherever they are
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation
which owns and operates the Sony Entertainment network of television
channels.
SPN has several channels including Sony Entertainment Television
(SET and SET HD), one of India's leading Hindi general entertainment television
channels; MAX, India's premium Hindi movies and special events channel; MAX 2,
another Hindi movie channel showcasing great India Cinema; MAX HD, a high
definition Hindi movie channel airing premium quality films; WAH, the FTA
channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy
entertainment channels; PAL, a genre leader in rural Hindi speaking markets
(HSM) showcasing the best of Hindi general entertainment and Hindi movies from
SPN’s content library; PIX and PIX HD, the English movie channels; AXN and
AXN HD, the channels showcasing the best in Reality, Entertainment and Drama;
Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment
channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi
music channel; YAY!, the kids entertainment channel; sports entertainment
channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY
TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital
entertainment VOD platform; SPN Productions, the networks’ film production arm
and StudioNEXT the independent production venture for original content and IPs
for TV and digital media. SPN reaches out to over 700 million viewers in India
and is available in 167 countries.
The network is recognized as an employer of choice within and outside the
media industry. SPN is a recipient of several awards, including the ‘Aon Best
Employers India’ Award in recognition of SPN’s unique workplace culture and
exceptional people practices, consistently ranking amongst India’s Top 10
Companies with Best Health & Wellness Practices by SHRM & CGP Partners,
listed by Working Mother & AVTAR as one of the 100 Best Companies for Women
in India and adjudged one of India’s Great Workplaces by the Great Place To
Work® Institute.
Sony Pictures Networks India Private Limited is in its 24thyear
of operations in India. It has a subsidiary, MSM-Worldwide Factual
Media Private Limited and an affiliate, Bangla Entertainment Private Limited in
India.
For more information, log onto www.sonypicturesnetworks.com
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