Mumbai 31st July 2019: The valley of Kashmir is filled with rich musical heritage along with different forms of folk music. Qyuki creator, Aabha Hanjura, an award-winning singer-songwriter, composer and LIVE performer with her roots from Kashmir brings forth ‘Roshe Walla’ a beautiful age-old Kashmiri folk melody into the age of modernization. It’s a perfect example of age talent is infusing new life into traditional musicality. A formidable force in the independent music scene, she is one of the few diverse talents today.
Roshe Walla showcases the love for the land you belong to. It depicts the hope to see an enlightened world, the courage and desire to seek shelter in your homeland, survival through the conflict, unrest and looking beyond the stains of blood and war into the beautiful valleys of Kashmir.
It brings back the longing to be in one’s land and the triumph of love over hatred for peace. The song transforms back to the blooming beauty and heroism that flows through the state of Kashmir since the 1990s. Aabha Hanjura aims to reunite the victims of proxy wars with their homeland and their lost paradise through her visually appealing storytelling using puppetry art.
While the lyrics highlight the fondness of being in your homeland, the visuals of the day and the evening video together speak an interesting love story through a puppet show. Roshe Walla, a revolutionary song which brings the voice of the valley to the entire nation and the backdrop of the song which conveys an emotion of the sufferings and hardships faced by the proxy war victims and their struggle to overcome the journey and revisit their land.
Speaking about the new track Aabha said, ”This song is a homage to my homeland. It is a story about separation & reunion and the hope that springs from that struggle. I wanted to give the victims a voice, a voice that resides in the shade of the chinar trees- the shade that protects. Staying true to the Kashmiri craft, I hope this song resonates with everyone and they understand the story behind it”
Speaking about Aabha’s latest track, Qyuki, COO, Sagar Gokhale said, “Aabha’s talent stands out in the digital landscape. Her creations have a sense of wonder that resonates well with her audience. She is so firmly connected to her roots and this emotion transcends into the track. We are proud to power this discovery and journey“
Link: https://bit.ly/2K9eD0Z
About Qyuki Media:
Qyuki is a multi-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. They have launched several premium IPs like ARRived a singing talent hunt show, Jammin’ in the second edition- celebrating music, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo team up with digital stars Darshan, Gajendra, Ritu Agarwal Shraddha Sharma, and others. Recently they also launched NEXA Music with India’s leading automaker Maruti.
In the ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1000x to 6 MILLION fans in one year. Qyuki prides itself on being a creator-focused company with Gajendra Verma, Darshan Raval, FunkYou, Shraddha Sharma, Motorbeam, and AutoCar India being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money control amongst others.
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