LONDON, U.K.
–Hard Rock Hotels& Casinos celebrate a historic moment by announcing the
opening of Hard Rock Hotel London. The property is Hard Rock’s first hotel in
the United Kingdom andcontinues the brand’s legacy in its original birthplace.
“Blending
the DNA of the Hard Rock brand with London’s musical culture creates a memorable
experience for all guests to enjoy,” said Ian Fletcher, general manager of Hard
Rock Hotel London. “We’re excited to showcase the property’s unique offerings
and signature brand amenities to visitors and locals alike — they won’t be able
to find anywhere else like it in the UK.”
As
part of a partnership with London’s largest hotel owner-operator, glh, the
hotel boasts 900 stylish rooms and suites, along with a Rock Royalty Lounge,
GMT Bar, a Hard Rock Cafe, a cocktail bar and a Rock Shop®. Located on
the corner of Oxford Street at Marble Arch, itcontinues to expandHard Rock’sblend of music, entertainment and
iconic merchandise
inthe iconic capital city.
“The
first Hard Rock Cafe was founded in London in 1971 and here we are, building on
where it all began 48 years ago,” said Dale Hipsh, senior vice president of
Hard Rock Hotels. “Every Hard Rock Hotel property is one-of-a-kind, but this
one represents something special for the brand. This hotel is the culmination
of three concepts – the cafes, hotels and Rock Shops® – coming together as one in an
open-lobby, community-driven environment with Hard Rock’s memorabilia as the
design thread binding them together. It’s truly incredible.”
Legendary
memorabilia is sprinkled throughout the property, telling the story of London’s
rich musical history. One special item is a letter written in 1958by the late
Buddy Holly, while he stayed at the hotel that is now Hard Rock Hotel London. The
property also features another amazing piece of musical history – the Kirkwood
piano Queen’s legendary singer, Freddie Mercury, practiced on as a teenager.
In
addition to the GMT bar, set to be the perfect community gathering spot, its
lively Hard Rock Cafe features a brand-new designand menu
where guests can enjoy fresh, high-quality items including exciting cocktail
creations and classic American-inspired cooking. It includes 370 seatsfor guests to
enjoydaily live music performances that celebrate both local London performers
and international talent. Guests can also check out the Rock Shop®for iconic Hard Rock merchandise,
along with exclusive pieces from partner designers and collaborators and
specialised merchandise that features local artists.
The hotel entices guests
with an array of signature brand offerings and amenities, including The Sound
of Your Stay® music programme, where the mood can be set with a complimentary
Crosley turntable. Alternatively, guests can rock out in their room with a
Fender guitar, reserved at the front desk complete with headphones for no noise
complaints. There is also the revolutionary Rock Om in-room yoga program,
allowing for guests to relax, refresh and find their zen. For those looking to
amp-up their stay, Rock Royalty® rooms and suites offer the ultimate A-List
experience, including a personal concierge and access to a lavish private
lounge.
For
more information or to book a stay at the new Hard Rock Hotel London, visithrhlondon.com or mail: mamta.pall@glhhotels.com
About
Hard Rock International
With venues in 73
countries including 184 cafes, 237 Rock Shops®, 28 hotels and 11 casinos, Hard
Rock International (HRI) is one of the most globally recognized companies.
Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable
collection of music memorabilia, which is displayed at its locations around the
globe. Hard Rock is also known for its collectible fashion and music-related
merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for
all Hard Rock brands including Hard Rock Live® performance venues. The company
owns, operates and franchises Cafes in iconic cities including London, New
York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages
hotel/casino properties worldwide. Destinations include the company’s two most
successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned
and operated by HRI parent entity The Seminole Tribe of Florida. Other exciting
Hotel & Casino locations include Atlantic City and Punta Cana. Hard Rock
Hotels are located in vibrant city and resort destinations such as Bali,
Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Orlando and Shenzhen.
Upcoming new Hard Rock Cafe locations include Piccadilly Circus in the United
Kingdom, Kathmandu, Nepal, Kyoto, Japan, Asuncion, Paraguay and Chandigarh, India.
New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam,
Berlin, Budapest, Dublin, Los Cabos, Madrid, Maldives, New York City, Ottawa,
Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was
recognized as a Forbes Magazine Top Employer for Women and Land Operator of the
Year at the Global Gaming Awards. In 2019, Hard Rock International was honored
as one of Forbes Magazine’s America’s Best Large Employers. For more
information on Hard Rock International visit www.hardrock.com.
About glh Hotels
glh
is London's largest hotel owner-operator, creating memorable moments for guests
whilst delivering unforgettable hospitality. With over 5,000 rooms and 130
meeting and event spaces across 17 outstanding locations, glh is at the heart
of London hospitality. Including Amba, every, Guoman, Thistle andThistle
Express, glh’s portfolio of hotel brands provides guests with the perfect slice
of local city life, whatever their purpose of their stay.
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