Mumbai, 27th August 2019: Macao Government Tourism Office has recently initiated a social media led influencer campaign with Indian Actress and Influencer Fatima Sana Shaikh titled ‘Fun, Food & Fashion with Fatima’. The campaign aims to attract the independent and young women travelers of India to explore the vibrant destination renowned for its unique east-meets-west charm. The influencer campaign focuses on bringing alive what the city has to offer i.e culture, heritage, art, cuisine, adventure and various attractions in Macao to the Indian tourists.
Exploring the true heart of Macao, a melting pot overflowing with gastronomical, historical and cultural riches, Fatima kick-started her Macao Moments exploring the various forms of art at the ongoing ‘Art Macao’ - a mega international and cultural art festival showcasing numerous paintings, sculptures, multimedia presentations that is being held until October at various locations in Macao.
Fatima also visited some of the iconic and must-visit monuments of Macao like the UNESCO heritage site Ruins of St. Paul’s, one of the oldest religious A-Ma Temple and 3,700-square meter public plaza at the Historic Center of Macao called Senodo Square.
Recognised as the birthplace of fusion food and designated as a UNESCO Creative City of Gastronomy, Fatima witnessed first-hand the Taste Of Macao as she savoured in some of the local gastronomic delicacies that is translated in its heritage and its food, like the edible icon of Macao – The Portuguese’s custard Egg Tarts at Lord Stow’s Bakery in Coloane Village and the world famous almond cookies. A gastronomical delight, she also experienced fine dining and savoured various cuisines at Michelin Star awarded restaurants like ‘The Golden Peacock’ known for its Indian food, ‘Wing Lei’ for Chinese and Michelin recommended António, known for Portuguese cuisine.
Home to a variety of internationally revered entertainment events and festivals across the globe, Fatima was amazed and mesmerized by the performance of the artists while watching the show ‘The House of Dancing Water’, Macao’s award-winning water based extravaganza written and directed by Franco Dragone.
The actress also indulged in some rejuvenation during her holiday and pampered herself with a spa session at MGM Cotai’s TRIA spa. She also enjoyed her shopping spree at various boutique shops and branded stores located at various places in the city along with a leisurely gondola ride at The Venetian Macao. Moreover, showcasing her daredevil side, the Dangal movie star bravely attempted the AJ Hackett Skywalk at a height of 764 feet atop the Macau Tower.
Macao is known as the city of duality as tourists get to experience European and Asian culture and architecture at one destination. The city also offers world class elements from luxury to fun attractions to shopping opportunities, international cuisine and world renowned spas. The city is also easily accessible from India and known as one of the safest destinations in the world. All these factors make it an ideal destination for Indian women travelers who want to enjoy a stress free and fun holiday.
In recent times, Macao has also seen an increase of women travelers and this encouraged the tourism office to engage in a social media influencer campaign focused on reaching out to Indian women travelers. Macao has also seen an increase of 12% from January – April 2019 compared to the same period last year.
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