Mumbai, August 9th, 2019: The devastating floods in Pune have bought life to a standstill in the quaint city of Pune. Countless people have lost their homes and are in dire need of basic necessities of life. Concerned at the state of affairs, Finolex Industries’ CSR partner Mukul Madhav Foundation (MMF) had appealed to the citizens to donate basic necessity in the form of food packets. An unprecedented and overwhelming support poured in from all quarters of life that opened their hearts and homes and reached out to the hurting and the needy. When this was life offline in Pune city, the online community too did their bit to spread the word and mobilize help.
Some of the big names who chartered out seeking help and donations on behalf of Finolex Industries’ Mukul Madhav Foundation was Rohan Joshi (of AIB Fame) named Mojorojo (his Instagram handle), Ayesha Adlakah (MTV VJ) goes by the name Elenasparrow on Instagram and Nikhav Bharucha (of Roadies fame).
Attached is the EDM of an online campaign of Mukul Madhav Foundation and the screenshots of the stories by celebrities who put their weight behind this cause.
About Mukul Madhav Foundation (MMF):
Mukul Madhav Foundation (MMF), was established in 1999 as a Public Charitable Trust. Today it is renowned for its charitable activities in Healthcare, Social Welfare, and Education.
Its collaboration with Finolex Industries in 2014 has strengthened and increased the spectrum of MMF’s work to the fields of Water Conservation, Social Welfare and Sanitation.
One of MMF’s groundbreaking projects was to construct a 59 bed state of the art Neo natal Intensive Care Unit (NICU) at Sassoon General Hospital, Pune. MMF also provides medical and financial assistance to the less fortunate in society who need various surgeries and rehabilitations.
It offers funding to educational institutions and also assists financially challenged students with their fees and living expenses. In 2010, Mukul Madhav Vidyalaya (MMV) an English medium school in Golap village, Ratnagiri was opened. The school has made the dream of getting a quality, all round, holistic education a reality for the children of rural Ratnagiri.
MMF has implemented many water schemes across rural Maharashtra & Gujarat, enriching the lives of thousands of villagers. The type of assistance given includes digging new wells, reviving old wells, installing electric pumps, and supplying water through tankers to the villages, as well as setting up water filtration units and water tanks.
MMF is registered as a charitable trust under the Bombay Charitable Act 1950. All donations are exempt from Income Tax under 80G Certificate. In April 2012 MMF obtained the Foreign Contribution Regulation Act Certificate (FCRA) which enables it to receive funds from abroad.
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