Monday 12 August 2019

WOW launches their Amazon Rainforest collection

Step inside the Amazon rainforest and you’ll be immersed in the cacophony of the jungle, surrounded by the rich biodiversity that holds secrets to medicine and beauty. As the world’s largest tropical rainforest, the Amazon sprawls across much of northwestern Brazil and spills into Peru, Colombia and other South American countries. It is within this dense jungle that many of the world’s best beauty ingredients are sourced.
The clay from the Amazon region is derived from decomposed plant material and trace minerals such as calcium, aluminum, magnesium, silica, phosphorous, copper and zinc. As the Amazon rainforest has an extremely rich diversity of vegetation, this makes any product with clay extremely potent. Acai is not only delicious to eat, but also extremely rich in antioxidants and has the highest oxygen radical absorbance score of any fruit that has been officially tested and categorized. Passion fruit is a great moisturizer, antioxidant & anti-inflammatory, it is known in Brazil for its strong anxiety-reducing benefits.  
The Amazon Rainforest is a rich source of essential oils, rich fruit butters, mineral rich clays and other actives that offer nourishing and anti-aging benefits to skin and hair. WOW Skin Science has developed a range of skin and hair care products that bring you the beauty benefits of the vitamins and mineral rich oils, butters, clays from the Amazon Rainforest.
Some of the special ingredients that this range contains are:
  • Amazonian White Clay
A blessing for those with oily skin and scalp. It is known for restoring the sebum balance to the skin – removing excess oiliness and preventing dryness. It helps reduce the appearance of pores and improves the texture of the skin.
  • Brazilian Kaolin Clay (Red Clay, Gold Clay, Crude Volcanic)
 Mineral-rich Brazilian Kaolin Clay – in different variants – helps detox skin and hair. It is a well-known anti-agent. It  helps to improve skin and hair texture. These are also clinically proven to improve skin elasticity and firmness. They help in removing dead skin cells and nourish the skin and scalp with essential minerals.
  • Hydrating Oils (Pataua Fruit Oil, Buriti Oil, Rice Oil)
These oils have high concentration of vitamins and essential fatty acids that moisturize and help repair skin and hair. These fruit oils help protect the skin from damage caused by the UV rays, prevent pigmentation and nourish the skin. These oils are rich in vitamin A and beta-carotene that help rejuvenate tired and dull skin.
  • Exotic Fruits (Acai Berry, Passion Fruit)
These are rich in vitamins and antioxidants and help the skin to remain firm and youthful by fighting the free radicals. These fruits are a rich source of vitamin C that helps in skin cell rejuvenation and revitalize skin. The extracts from these fruits assist in fighting free radicals and prevent signs of aging like fine lines and patchy skin.
  • Soothing Fruit Butters (Cupuacu, Tucuma)
These are one of the most well-known natural moisturizers that help in maintaining the skin elasticity and natural suppleness. These butters are rich in vitamin A, B1, B3 and C that help protect the skin from environmental damage and excessive dryness. These butters help improve the skin’s natural moisture barrier and keep it soft.
To know more: 

No comments:

Post a Comment