ZARA KHAN & TANISHK BAGCHI DEBUT AS SINGER-SONGWRITERS IN “KHUD SE ZYADA” WITH VYRL ORIGINALS

Worldwide Release Date: 21^st August 2019

YouTube Link:https://youtu.be/ZxqBuNUT0_U

https://umgi.lnk.to/KhudSeZyada

21^st August,2019: The multi-talented and Bollywood’s most trending music composer, Tanishk Bagchi and Zara Khan, singer- actress who featured as a lead in an Oscars nominated movie ‘Khoj’ and the daughter of the iconic Salma Agha make their debut as singer-songwriters with their first single Khud Se Zyada in collaboration with VYRL Originals. Khud Se Zyada is a beautiful romantic track, with a young, happy, urban vibe that will make you groove instantly.

Staying true to his style, Tanishk Bagchi has experimented and seamlessly infused new pop beats making Khud Se Zyada an alternative pop sound. Furthermore, the verses of the track act as a soul to the melody and make you live and love in the moment with every listen.

The video of the song best captures the old saying: "love shows up when you least expect it".  Zara in the video is portrayed as a cabbie who falls in love at first sight with Tanishk who is her passenger. Zara grabs an unexpected opportunity and takes Tanishk around to exquisite and romantic locations of Sydney. Both are seen to be living in the moment and making the most by enjoying the little time they have together. This crazy love story that starts between two strangers, weaves into a strong bond effortlessly. The video is shot and Co-directed by Aimee-Lee Curran and Pooja Gujral in the beautiful picturesque backdrops of Australia.

VYRL Originals, the frontrunner in building the category and culture of non-film music in India has given independent music artists a platform to showcase their talent. The label has over 17 exclusive artists in their roster and have worked with many more non-exclusive artists, growing original music and non-film category in India.

Curating the track Tanishk Bagchi shares “My inspiration behind writing this track ‘Khud Se Zyada’ was not just love but my dedication and adoration I have for music. Music has been with me for all my life and my music will be with people even after I’m gone, so for me ‘Khud Se Zyada’ – i.e. more than me… is my passion for music. And this track being my first single as a singer-songwriter I solely wanted the track to be dedicated to my love which is music”.

Speaking about her collaboration, Zara Khan said, “My family’s legacy from my mother, grandmother and great-grandmother have been all singer-actors. Hence singing and acting comes naturally to me and I love doing both. My mom feels I have a husky voice, which is very different from hers. The track ‘Khud Se Zyada’ will definitely hold on to the listeners by its lyrics, being written so simple yet holds a very deep meaning – Khud Se Zyada tere ho gaye.... I don’t think one needs to say anything more when the one you love says that to you. This is my first single and I am super excited about it.”

On the release of the track, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia said, “Tanishk and Zara are extremely talented artists and we are proud that both have chosen to debut their first single with VYRL Originals due to our differentiated and unique approach towards content development and marketing. We are looking forward to the release of Khud Se Zyada and many more in the future.”

VYRL Originals – An EMI Records India Property:

VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri - known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them has been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.