HONOR India launches its first pop-up camera smartphone – HONOR 9X along with HONOR MagicWatch 2 and HONOR Band 5i

 HONOR 9X is a powerful combination of 48MP AI Triple Camera and 16MP Pop-Up AI Selfie camera,16.73 cm (6.59-in) Full View Display with 128GB of Internal memory and GPU Turbo 3.0 technology

·         Enabled by Kirin A1 Chipset, HONOR MagicWatch 2 offers breakthrough performance with 14-day long-lastingbattery life alongside new and updated features

·         Equipped with Full Color Display, Watch Face Store, USB Charging, 24x7 Heart Rate, Intelligent Sleep Monitoringand SPO2 features, HONOR Band 5i gives precise health insights

New Delhi, 14^thJanuary, 2020 –HONOR, a leading global smartphone e-brand, today announced the launch of HONOR 9X, its latest flagship smartphone introducing the first Pop-Up selfie camera from the brand, in India.Beside HONOR 9X, the brand further expanded its wearable portfolio with the launch of next-generation devices – HONOR MagicWatch2 and HONOR Band 5i. The product portfolio is a testament of HONOR’s commitment to develop and introduce the device ecosystem in India to make the life of its consumer better and easier.

Taking a significant leap in the smartphone industry, HONOR 9X, a budget-friendly device, is a fusion of the most desired software and hardware features and functionality, offering the ultimate user experience through advancement in photography, design and performance. HONOR 9X is an extraordinary addition to the company’s much celebrated ‘X’ series smartphones and will resonate highly with the Indian youth.

Devised with a3.53 cms (1.39-in) AMOLED touchscreen and impressive 14-day battery life, the HONOR MagicWatch2 is a perfect amalgamation of new-age design with intelligent health monitoring technologies that resonates with youth’s fitness lifestyle.The HONOR MagicWatch 2 redefines healthcare tracking with Kirin A1chipset and by incorporating industry leading technologies, helping users livea healthier and improved quality of life in various aspects. The HONOR Band 5i is a step-up towards achieving higher fitness levels at an affordable price to reach out to a larger audience and it is an addition to the HONOR’s most celebrated Band series.

Commenting on the launch, Charles Peng, President, HONOR India said, “HONOR has always believed in raising the bar when it comes to empowering its consumers with the latest technology that resonates with their lifestyle. Our latest flagship offerings - HONOR 9X, HONOR MagicWatch 2 and HONOR Band 5i, perfectly blendswith the brand’s TechChic positioning and devise industry’s leading technologies.”

“The success of the HONOR X series is a testament of our consumers’ love and support for the brand and the new HONOR 9X will further bring an all new experience with the brand’s first pop-up selfie camera. With the launch of these new devices, we take a step towards further fortifying our commitment of offering and expandedproduct portfolio to our consumers in India,”he added.

HONOR 9X: #UpForExtra

The HONOR 9X features a versatile 48MP AI Triple Camera setup with f/1.8 aperture and ½-inch sensor to boost image resolution and quality, prioritizing functionality to help users capture every precious moment. The 8MP Super Wide Angle Camera (120 degree) on the device will help users capture a broad and extensive view, while the 2MP depth-assist lens will enable the depth of field recognition technology to create multi-dimensional photos. The Super Slow Motion mode facilitates to shoot videos at 480fps with up to 16x slow motion. To handle the limitations of night photography, HONOR 9X is loaded with an intelligent all-in-one solution, offering AIS Super Night Mode, 4-in-1 light fusion technology and AI Stabilization.

The AI feature in HONOR 9X uses specific algorigthms to produce ultra clear and more vivid yet realistic images. It can recognize 22 different categories in 500 different scenarios. Other AI features include AI handheld detection, AI light detection, AI processing for utmost clarity and AI video stabilization, for the consumers to shoot like professionals.

With 9X launch, HONOR has also introduced its first smartphone having a 16MP AI pop-up front camera to capture stunning selfies equipped with 3D portrait lighting. Armed with AI Video Stabilization features, the device enhances the traditional concept of Electronic Image Stabilization to remove unwanted hand-shakes and restore video quality. Thanks to the intelligent features that enable quick retraction of the pop upon fall detection, protection against external pressure or unwanted push and, anti-dust and splash mechanism, the consumers will be able to explore the full-potential of the device without worrying about such mishaps.

Further, HONOR 9X comes with 16.7 cms (6.59-in) HONOR Full View Display.For the consumers to enjoy its maximum potential, HONOR has packed the product with Dynamic Range Enhancer, a video enhancement technology normally limited to premium smartphones. Designed with a unique TÜV Rheinland-certified Blue Light Filter, the HONOR 9X effectively minimizes the harmful blue light radiation emitted to prevent eye fatigue. The back of the device features a unique X-shaped texture, which gives an elegant appeal to its design.

Keeping in mind the gaming enthusiasts, HONOR 9X maximizes in delivering a seamless experience with the recently announced UFS 2.1 Storage & EROFS File System, improving the random read speed by 20% while memory space is expanded by 14%. Equipped with the GPU Turbo 3.0 technology to boost the device’s gaming capabilities, it supports 25 global games including PUBG, ASPHALT 9, NBA 2K19, Mobile Legends, Fortnite, FIFA Mobile and Modern Combat 5.

HONOR MagicWatch 2: #YourTimeSmartsNow

The HONOR MagicWatch 2 is made of 316L stainless steel – a material used in aerospace industry commonly, to offer high strength to weight ratio and less susceptibility to nicks and scratches from everyday activities. The 46mm variant of smartwatch comes with always-on 3.53 cms (1.39-in) HD AMOLED display with 454 x 454 resolution at 326 PPI.To add to the style statement, consumers will get the option to putpersonalized watch faces among other watch faces available on Watch Face Store. Users can save multiple photos on the watch and can also choose to have different display on the watch every time they turn their wrist.

Enabled by the Kirin A1 chipset, the intelligent and well-thought fitness and health monitoring on the 46mm smartwatch goes on for upto 2 weeks with a single charge. Only 41g in weight, yet a powerful product - the device redefines healthcare tracking by incorporating three industry-leading technologies to help users live healthier and improve quality of life in various aspects. Equipped with HUAWEI TruSleep™3.5 technology, the HONOR MagicWatch 2 can precisely track and diagnose 6 common types of sleep disorders and provide suggestions for better sleep. It can also detect the user’s stress level and suggest breathing exercises to ease the stress level with the support of HUAWEI TruRelax™ technology. Enabled by HUAWEI TruSeen™, HONOR MagicWatch 2 keeps an eye on the user’s heart rate 24x7 and sends an alert when it goes above or below normal levels. Additionally,SPO2 and VO2 feature monitor the oxygen saturation levels in the bloodstream and provide users with a better understanding of how their body is adapting during the workouts or at high altitudes. This feature is designed to help people with breathing and heart problems to monitor, and manage their oxygen levels.

As your fitness companion, HONOR MagicWatch 2 supports 15 goal-based fitness modesincluding indoor sports and outdoor modes like running, hiking, cycling and triathlons to indoor pool swimming, free training and rowing machine, etc. Whether you are just starting out or you are already an experienced runner striving for something more professional, HONOR MagicWatch 2 is able to offer perfect courses and motivation for you to go further. The HONOR MagicWatch 2 is also packed with a virtual pace-setter with real-time actionable advice to help enhance workout efforts at your own pace.

5ATM Water resistance up to 50 meters, HONOR MagicWatch 2 performs well underwater to monitor your heart rate and record your SWOLF score, distance, speed and burned calories. All personal health data can be synced to your smartphone pre-installed in the HUAWEI Health APP for you to keep records and learn better about yourself.

The HONOR MagicWatch 2 (46mm) allows you to make or take calls on the go with the help of built-in speaker and mic even when you are up to 150m away from your phone. It also supports push notifications from SMS messages, emails, calendar and all contents will be displayed on the screen when the HONOR MagicWatch 2 is connected to your phone. Built-in apps including Weather, Alarm, Timer, Find My Phone and more are also available for easy access. HONOR MagicWatch 2 also provides 4GB built-in storage allowing up to 500 songs so you can enjoy your favourite music without carrying your phone.

The HONOR MagicWatch 2 in 42mm variant will also roll out in India soon. The variant will be an addition to HONOR’s watch series with leading health monitoring features.

HONOR Band 5i: #MoreFitMoreLit

HONOR Band 5i brings 2.4 cms (0.96-in) Full Touch Colour display with 160x80 HD resolution to HONOR’s most popular band series. Users can download their favourite from the fresh, trendy and switchable clock faces available on HONOR Watch Face Store. Doing away the dedicated charging cradle, the stylish HONOR Band 5i features hassle-free USB charging slot concealed by removable wrist strap. Huawei TruSeen 3.0 technology takes the 24x7 heart rate tracking to another level.

HONOR Band 5i helps maximize and maintain your workout intensity using AI-driven algorithms for high-precision readings. The infrared technology in Huawei TruSeen 3.0 offers continuous heart-rate monitoring for the users to stay in the fitness zone longer. Huawei TruSleep technology used in the product, analyses sleep quality in real-time, identifies everyday sleep habits and provide over 200 personalized assessment and suggestions for better sleep.

Additionally, HONOR Band 5i is expected to get the SpO2 monitor soon through OTA update that will track oxygen saturation levels in the bloodstream so that you can assess how your body is adapting during workouts or at high altitudes. The 5ATM water resistant band (upto 50 metres) recognizes 9 different fitness modes including outdoor and indoor running, walking or cycling, rowing, elliptical and free training. It tracks and displays data such as heart rate, workout time, distance, stride frequency, speed, calories, aerobic/ anaerobic results for a more in depth workout plan.

Other smart assistant features of the band includes music control, remote camera control, find your phone, incoming call notifications, message and activity reminder and stopwatch. The battery on the band stays upto 7 days, which can be easily recharged using USB connection on a laptop, card or any device.

HONOR Sport Bluetooth Earphones

HONOR also introduced wireless design sports earphones in two editions – HONOR Sport and HONOR Sport Pro Bluetooth Earphones. With 137mAh lithium battery, one can enjoy 10 days standby per full charge and 11 hours of continuous playback. The stylish magnetic design not only compliments your style, but the lightweight design leaves less burden on the ears, and the fit & secure shark-fin ear-wings design prevents falling out.

Price and Availability

HONOR 9X will be available inSapphire Blue and Midnight Black colour variants, featuring 6GB and 4GB RAM along with 128GB ROM. The product will sold on Flipkart, starting 19^th January,2020 00:00 hoursonwardsand will be available at INR 13,999 for the 4GB variant and INR 16,999 for the 6GB variant.

HONOR MagicWatch 2 (46mm), sold on Amazon,will be available at INR 12,999 for theCharcoal Blackvariantand INR 14,999 for the Flax Brown variant. HONOR Band5i, available in Black colour, will be sold on Amazon at INR 1,999. Both the products will start selling from 12:00 PM onwards on
18^thJanuary, 2020for the Amazon Prime members and 19^th January, 2020 onwards for all the consumers.HONOR MagicWatch 2 (42mm) will come at a price of INR 11,999 for the Agate Black variantand INR 14,999 for the Sakura Gold variant.

The HONOR Sport Pro and HONOR Sport Bluetooth Earphones will be available soon in India at
INR 3,999 and INR 1,999, respectively.

Limited Period Offers:

For the consumers, there will be a discount of INR 1,000 on HONOR 9X (4+128GB)variant, applicable only on the first day of the sale. Additionally, there will be an instant 10% discounton purchase using an ICICI Bank credit card or Kotak Mahindra Debit and Credit cards, valid from 19^th January to 22^nd January, 2020. Further, the consumers will also get a Jio recharge voucher of worth INR 2,200 that can be redeemed in INR 50 per recharge for 44 recharges and 125GB of additional data, redeemable as 5GB per recharge for 25 recharges. This Jio offer will be eligible on INR 249 or INR 349 recharge only,valid on purchase of HONOR 9X from 19^th January, 2020till 3 months.

On every purchase of HONOR MagicWatch 2, consumers will get a free HONOR AM61 Bluetooth earphones and an option of 6-month No Cost EMIon all credit and debit cards while making the purchase. There will also be aninstant 10% discount on purchase of HONOR MagicWatch 2when payment is made using SBI Credit Card, valid from 12:00 PM onwards on 18^thJanuary, 2020for the Amazon Prime members and 19^th to 22^nd January, 2020 for all the consumers.

About HONOR

HONOR is a leading smartphone e-brand. The brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit: www.hihonor.com/in

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