IKKA expresses about his dream girl in his new track ‘Nindra’ with VYRL Originals

Link : https://youtu.be/VQBsI4EWu0E

January 2020 : The multi-talented artist, IKKA is all set to begin 2020 with his new single ‘Nindra’ with VYRL Originals. With an appealing romantic melody, Ikka brings to you, a new age song with a combination of RnB and downtempo electronica infused with rap.

‘Nindra’ is sung, composed and written by IKKA with music mixed and produced by the Indo-Canadian singer-songwriter and producer PropheC. Directed by Robby Singh, the video along with Ikka features the gorgeous ‘Kangna Sharma’. The video portrays a story where IKKA in his land of enchantment meets his dream girl where she entices him with her beauty and her sensual dancing, leading him back into reality leaving him for wanting more.

With multiple hits in Bollywood and non-film, IKKA has gained an impressive following for himself. He is popularly known for some of his Bollywood hits such as ‘Dilbar’ from ‘Satyameva Jayate’ which has topped all the charts... He has also lent his voice for tracks like ‘Paniwala dance’, ‘Chamma Chamma’, the title track of ‘Badri Ki Dulhaniya’, ‘Kamariya’ from the movie Mitro and many more. This power-packed singer-songwriter is a VYRL Originals artist and has delivered non-film smashes, ‘Get Down’ with Juggy D, ‘Cheater Mohan’ with Kanika Kapoor and ‘Body Language’ ft. Moonlight in 2019.

Talking about ‘Nindra’, IKKA said “Nindra is a track with a very unique concept. It all started when i heard the beat for the first time and instantly loved it. That very moment, I knew what exactly I wanted and in the first few minutes, the hook and melody of the song were ready. I believe in making music that comes instantly from the heart. It's been a pleasure to be part of the VYRL Originals family, they been extremely supportive and have given me the freedom in making my music. Nindra has been my vision and I hope you'll shower all the love to it.”

Speaking about the track, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, said, “I am a big fan of the Hip-Pop genre and Ikka is my favourite artist from this genre. I am very excited to start his 2020 journey with Nindra that embodies Ikka’s unique style and vibe.”

VYRL Originals – An EMI Records India Property: VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talent in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.