INOX joins hands with Star Sports Premier Badminton League as Official Multiplex Partner

Partnership will promote the fifth season of PBL across the country and INOX guests will get achance to meet top badminton stars, win match tickets and other exclusive merchandise

Mumbai, January 17: In order to popularize the Star Sports Premier Badminton League (PBL) and the sport at its cinemas across the country as wellas on its digital platforms, India’s leading cinema chain INOX Leisure Ltd(INOX) today joined hands with the world’s most popular badminton league as its exclusive multiplex partners for the upcoming fifth season which is scheduled from January 20 to February 9 2020. 

With this partnership, INOX’s patrons across the country will get anopportunity to meet top badminton stars during a meet and greet events to behosted at INOX multiplexes. The patrons will also stand a chance to win match tickets and exclusive merchandise of the PBL. PBL will be promoted by INOX across various platforms, including experiential activities for patrons in its lobby areas.

INOX has been consistently undertaking innovative experiential initiatives forits viewers to redefine the cinema experience across the country, blending topclass luxury, impeccable services and best-in-class technology with its irresistible content, experiences, offers and goodies. The partnership with PBLwill lend a touch of sporting vibrancy as they get to feel the dynamism and energy, that the game of Badminton has on offer.

“With a clear focus on curating and offering unique brand experiences to ourpatrons, we have been innovating with our alliances and delighting our patrons. Premier Badminton League is easily one of the top badminton events across the globe, and it will be a privilege for us to be associated with the League and the fantastic sport of Badminton.  We are sure that our partnership with PBL will not only take Brand INOX to newer spaces and audiences with the enthusiasm and youthfulness, but will also allow us to engage with our patronsin various exciting ways. We invite our patrons across the country to come forward and win a chance to experience the energy of the game and this team from close quarters. We wish the very best for all the players participating in the League” Saurabh Varma, CMO, Inox Leisure Limited, said.

Prasad Mangipudi, Executive Director, Sportzlive, said: “We would like to thank Inox Leisure Limited for partnering with us for the fifth season of PBL. We are extremely excited about this partnership and thank them for promoting and supporting the League. The exceptional fan following received during previous editions of PBL, proves that the Indian audiences want more badminton action, and the partnership gives us a chance to take the League and the game to a larger set of audience and win their patronage through innovative engagements. In its fifth season, the league is all set to present more action, more excitement and more thrill, much like an entertaining blockbuster.”

Organized by Sportzlive under the aegis of Badminton Association of India(BAI), the fifth season of PBL -- one of the world’s richest and professionally-organized badminton leagues -- will be hosted in Chennai, Lucknow and Hyderabad. Hyderabad will also host the semi-finals and the grand finale. The 21-day event will witness 24 matches including three double headers. The fifth edition

of PBL will see competition between top shuttlers as five Olympic medallists and 15 World Championships medalists will look to mesmerize fans with their skills. 

Fans of Premier Badminton League can follow the team on Facebook, Twitter, Instagramand log onto http://www.pbl-india.com/for the latest news, updates, scores, stats, schedules, videos and more.

For more information on INOX, movie ticket bookings, exciting updates, trivia and trailers, visit www.inoxmovies.com, follow INOX on Facebook, Twitter and Instagram,  and download the official INOX App on iOS and Android.

About INOX Leisure Limited

INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 147 multiplexes and 617 screens in 68 cities. INOX has redefined movie experiences in India making it truly a 7-star experience. Each INOX property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons or MX4D® EFX Theatre for an immersive experience or the panoramic viewing with ScreenX at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef, designer staff uniforms. INOX recently launched Megaplex, a massive experience-driven entertainment center at Inorbit Mall, Malad, Mumbai which is home to the most number of cinema formats in the world.